Master Ji Gong Filmas plakāts — Yitong Creative

Darbs Master Ji Gong Filmas plakāts, kura autors ir Yitong Creative, ir augsti novērtēts un ļoti prestižās 2023 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2023

Master Ji Gong Filmas plakāts

Autors: Yitong Creative

Klients: Yitong Creative (beijing) Media Co., Ltd

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Par Master Ji Gong Filmas plakāts

Master Ji Gong ir treilera plakāts tāda paša nosaukuma ķīniešu animācijas fantāzijas piedzīvojumu filmai. Plakāta izmērs ir 750 x 1050 milimetri. Ķīniešu tuša un tradicionālie ķīniešu elementi izmantoti, lai radītu poētisku un noslēpumainu austrumu atmosfēru. Pūķis un mūks, kas attēlots ar sarkanu kasaju, salāgotu virsējo tērpu un palmu lapu vēdekli, ir filmas tēli, kuri veidoti ar trīsdimensiju programmatūru. Tuša tika gatavota ar ūdeni un pārbaudīta uz rīsu papīra, cieta papīra un auduma, lai salīdzinātu faktūras. Pēc tam visas daļas tika apvienotas digitāli.

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Par Sudraba balva A' Design Award

Master Ji Gong Filmas plakāts ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Master Ji Gong Filmas plakāts būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Master Ji Gong Filmas plakāts ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Izmēri un iepakojums: Trailer Poster: Width 750 mm x Height 1050 mm
Birkas: movie poster, ink, 3D, traditional Chinese art and history, animated film
Ražošanas tehnoloģija: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Dizaina izaicinājums: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Pētījums: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Iedvesma: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Projekta ilgums: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Darbības plūsma: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patenti: Zhejiang Ruichen Picture Co., Ltd.
Komandas dalībnieki: Zhejiang Ruichen Picture Co., Ltd.
Attēlu autori: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.