Sonder Moments Kailās Acs 3D Māksla by Flint Walk

Sonder Moments Kailās Acs 3D Māksla by Flint Walk is a highly esteemed winner of the very prestigious 2023 Dzelzs balva A' Design Award in Datorgrafikas, 3D modelēšanas, teksturēšanas un renderēšanas dizains Competition Category.

DzelzsDatorgrafika· 2023

Sonder Moments Kailās Acs 3D Māksla

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

Dzelzs balva A' Design Award Winner in Datorgrafika Category

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Colors

The Design

About Sonder Moments Kailās Acs 3D Māksla

Sonder Moments ir kailai acij paredzēts 3D publiskās mākslas darbs, kas tiek demonstrēts digitālajā reklāmstendā Čendu pilsētas centrālajā daļā Ķīnā. Mākslas darbs attēlo milzīgu figūru, kas radīta, izmantojot datorgrafiku un kailās acs 3D tehnoloģiju. Ziedu, marmora un stikla elementi ir apvienoti ar daļiņu efektiem uz meteorītiem. Darbs tiek prezentēts uz LED ekrāna ar 8K izšķirtspēju un 888 kvadrātmetru virsmu. Lielais mērogs rada spēcīgu vizuālo iespaidu. Milzīgā figūra simbolizē pašapziņu un indivīda spēku.

The Recognition

About the Dzelzs balva A' Design Award

Sonder Moments Kailās Acs 3D Māksla ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Sonder Moments Kailās Acs 3D Māksla būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Sonder Moments Kailās Acs 3D Māksla tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.