Sparrow Branding Korporatīvā identitāte by Hiroshi Kurisaki

Sparrow Branding Korporatīvā identitāte by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2023

Sparrow Branding Korporatīvā identitāte

by Hiroshi Kurisaki

Client: Hiroshi Kurisaki Design

Bronzas balva A' Design Award Winner in Grafika Category

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Colors

The Design

About Sparrow Branding Korporatīvā identitāte

Sparrow Branding ir korporatīvā identitāte, kas izveidota 2020. gadā dibinātam Tokijā bāzētam reklāmas producēšanas uzņēmumam. Identitāte ietver logotipu, galvenos vizuālos elementus un biroja piederumus. Zvirbulis, no kura cēlies uzņēmuma nosaukums, ir attēlots kopā ar priedi kā simbolisku koku. Koncepta pamatā ir stāsts, kurā priede pasargā zvirbuli no visa ļaunā. Tā vietā, lai izmantotu datorgrafiku, tika fotografēti reāli priedes zari, ko izkārtojis ziedu kompozīciju mākslinieks, kā arī reālistisks zvirbuļa modelis. Vizuālais tonis ir spēcīgs un nopietns, nevis mīļīgs.

The Recognition

About the Bronzas balva A' Design Award

Sparrow Branding Korporatīvā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Sparrow Branding Korporatīvā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Sparrow Branding Korporatīvā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Dimensions & Packaging: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tags: Branding, Logo, Japan, Typography, Blue
Production Technology: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Design Challenge: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Research: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspiration: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Project Duration: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Operation Flow: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Image Credits: Photo By Bird And Insect Ltd.