Gatorade Fuel Rover Pudeļu uzglabāšanas rati by PepsiCo Design and Innovation

Gatorade Fuel Rover Pudeļu uzglabāšanas rati by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 Bronzas balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

BronzasReklāma· 2023

Gatorade Fuel Rover Pudeļu uzglabāšanas rati

by PepsiCo Design and Innovation

Bronzas balva A' Design Award Winner in Reklāma Category

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The Design

About Gatorade Fuel Rover Pudeļu uzglabāšanas rati

Gatorade Fuel Rover ir mobila pudeļu uzglabāšanas sistēma sporta komandu personālam. Fuel Rover uzglabā un transportē lielu skaitu spēlētāju pudeļu pa laukumu. Uzglabāšanas nodalījums pamatnē var ietilpināt papildu pudeļu turētāju, ledu, piederumus vai savākto atkritumu. Utilītpanelis aizmugurē satur trīs uzglabāšanas somas, kas piestiprinātas ar siksnām treniņu vai uztura speciālista piederumiem. Dizains atbrīvo personālu no priekšmetu nešanas un ļauj vieglāk pārvietoties gar sāniju līniju. Fuel Rover ir atjaunināta agrākā pudeļu uzglabāšanas dizaina versija.

The Recognition

About the Bronzas balva A' Design Award

Gatorade Fuel Rover Pudeļu uzglabāšanas rati ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Gatorade Fuel Rover Pudeļu uzglabāšanas rati būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Gatorade Fuel Rover Pudeļu uzglabāšanas rati lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
Design Challenge: Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.

Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners.
Inspiration: Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.

Read the Press Release