Mono Pizza Zīmola identitāte — Irina Kolosovska

Darbs Mono Pizza Zīmola identitāte, kura autors ir Irina Kolosovska, ir augsti novērtēts un ļoti prestižās 2023 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2023

Mono Pizza Zīmola identitāte

Autors: Irina Kolosovska

Klients: Irina Kolosovska

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Mono Pizza Zīmola identitāte

Mono Pizza ir zīmola identitāte, kas izveidota picērijai Apvienotajā Karalistē. Nosaukums apvieno vārdus Mona Liza un pica, saistot tēlotājmākslu ar kulināriju. Logotipā Mona Lizas seja saplūst ar picas apaļo formu. Zīme ir veidota, izmantojot monolīnijas tehniku un regulāras grafiskas formas, tādēļ mierīgais skatiens tiek ieskicēts bez smalkiem detalizējumiem. Izmantotas tikai trīs krāsas, un kontrasts starp tām papildina skaidru un minimālistisku kompozīciju. Identitāte ir pielietota picas iepakojumam ar izmēriem 320 x 320 x 40 milimetri, kas apdrukāts ar Pantone tintēm.

Atzinība

Par Bronzas balva A' Design Award

Mono Pizza Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Mono Pizza Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Mono Pizza Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Izmēri un iepakojums: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Birkas: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Ražošanas tehnoloģija: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Dizaina izaicinājums: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Pētījums: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Iedvesma: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Projekta ilgums: The project started in April 2022 and work on the branding continues to this day.
Darbības plūsma: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Attēlu autori: Irina Kolosovska