Haiyan Smart Home Competition Zīmola identitāte — Zhejiang Gongshang University

Darbs Haiyan Smart Home Competition Zīmola identitāte, kura autors ir Zhejiang Gongshang University, ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2025

Haiyan Smart Home Competition Zīmola identitāte

Autors: Zhejiang Gongshang University

Klients: Haiyan County People's Government

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Par Haiyan Smart Home Competition Zīmola identitāte

Haiyan Smart Home Competition ir zīmola identitāte, kas izveidota kultūras un radošā dizaina pasākumam Haiyan apgabalā. Galvenajā vizuālajā elementā izmantota rotējoša un savīta trīsdimensiju mājas forma. Mainīgā forma pauž izmaiņas un pārbūvi mājas dzīvē, ko rada gudrās tehnologijas. Tehnoloģiju iedvesmotas krāsas atbalsta šo tēmu. Grafika ir izveidota kā vektoru mākslas darbs, tāpēc tā saglabā skaidrību jebkurā izmērā un dažādos medijos griežas dažādos virzienos. Lietojumi ietver telpu instalācijas, plakātus, brošas un krūzes.

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Haiyan Smart Home Competition Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Haiyan Smart Home Competition Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Haiyan Smart Home Competition Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design stands apart from others by focusing on how smart homes are reshaping lifestyles. Unlike conventional works that emphasize regional traditional culture, this design skillfully integrates elements of technology and home in its visual language. Utilizing a rotating, twisted 3D house form, it not only intuitively conveys the concepts of change and reconstruction but also creates a unique visual impact and sense of fashion through innovative graphic language and tech-inspired color schemes.
Izmēri un iepakojums: Use vector graphics to ensure clarity at various resolutions; ensure unified color management and adopt specific technological color combinations; animations and interactive elements must be compatible with mainstream display devices to ensure smooth transitions between key frames and clearly convey the theme of "transformation".
Birkas: Smart home, visual image design, technology and home, reconstruction, twisted extension
Ražošanas tehnoloģija: The design and production process relies on digital tools and 3D modeling technology to achieve the expression of "changing home". In the design implementation, physical objects such as space installations, promotional posters, brooches, water cups, etc. are all made of high-quality materials and precise printing technology to ensure that the visual performance and physical texture meet expectations and achieve seamless integration of digital and physical elements.
Dizaina izaicinājums: The greatest challeng is making the design both forward-looking and relatable to the public. External challenges primarily involve ensuring the design concept can be realized through practical production processes, such as material selection, printing, and digital display technologies.
To overcome these challenges, the team do lots of things to ultimately achieving seamless integration between the design concept and its practical application.
Pētījums: The "Haiyan Smart Home" competition successfully attracted the attention of many people. The event received significant media coverage and widespread dissemination across various sectors. The competition facilitated the signing of cooperation agreements between winning works and local enterprises. It contributed to industrial growth by increasing societal focus on Haiyan and explored new design languages.
Iedvesma: Invited by the Haiyan County Government for a project: designing the main visual for the upcoming "Cultural and Creative Competition of Smart Homes" in Haiyan County. The design inspiration stems from observing the continuous innovation in smart home technology and the transformation of home life. The concept of homes in transformation emerges, focusing on how intelligence is reshaping the home experience from within. The competition aims to inspire more people to take part in this competition.
Projekta ilgums: The project started its design phase in February 2023 in Hangzhou, was completed in August 2023, and the official event was held in September 2023.
Darbības plūsma: The design primarily focuses on visual identity. For instance, in various media, the graphics twist and extend in different directions to form new shapes. To achieve optimal results, it is crucial to maintain the clarity and adaptability of the graphics across various mediums, as well as their alignment with the overarching theme of "intelligence." This can be reinforced through the thoughtful selection of materials and color schemes to enhance the expression of the theme.
Komandas dalībnieki: Designer: Kan Zhao
Attēlu autori: Designer: Kan Zhao