Jingting Mountain Scenic Area Zīmola identitāte by Zhejiang Gongshang University

Jingting Mountain Scenic Area Zīmola identitāte by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2024

Jingting Mountain Scenic Area Zīmola identitāte

by Zhejiang Gongshang University

Client: Anhui · Jingting Mountain Scenic Area

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #152983

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jingting Mountain Scenic Area Zīmola identitāte

Grāmatas teksts: Dzintingas kalnu dabas ainavu teritorijas zīmola identitāte tika izveidota nozīmīgai ainavu teritorijai un nacionālajam meža parkam Anhui provincē, Ķīnā. Identitātes pamatā ir kultūras izzināšanas ideja caur gleznošanu, lai apmeklējums radītu sajūtu kā ejot cauri gleznotai tītenim. Kalnu ainavas, paviljonu formas, mierīgi mākoņi, savvaļas dzērves, kā arī vietējais baltais liķieris un zaļā tēja ir iekļauti grafiskajā valodā. Sešas papildu grafikas atbalsta galveno zīmi un var tikt izmantotas dažādos kontekstos. Dizains aizstāj iepriekšējo, šauras pievilcības tēlu, un ir piemērots digitālajiem medijiem.

The Recognition

About the Bronzas balva A' Design Award

Jingting Mountain Scenic Area Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Jingting Mountain Scenic Area Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Jingting Mountain Scenic Area Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
Dimensions & Packaging: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
Tags: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
Production Technology: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
Research: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
Inspiration: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
Project Duration: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
Team Members: Designer: Kan Zhao