CZBank Youth Speech Contest Pasākuma vizuālā identitāte by Zhejiang Gongshang University

CZBank Youth Speech Contest Pasākuma vizuālā identitāte by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2024

CZBank Youth Speech Contest Pasākuma vizuālā identitāte

by Zhejiang Gongshang University

Client: CZBank

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Pasākuma vizuālā identitāte

CZBank Jauniešu runas konkurss ir galvenā vizuālā identitāte, kas izveidota ikgadējam runas pasākumam, kuru CZBank organizē jauniešu dalībniekiem. Konkursa tēma ir kultūras mantojuma pārmantošana, līdzīgi kā saknes, un labākas nākotnes veidošana. Dizains apvieno runas mikrofonu ar koka saknēm trīsdimensiju līniju formā. Savstarpēji savijušās formas un caurspīdīgi materiāli izsaka kultūras mantojuma nodošanu paaudzēs. Vizuālais risinājums ir paplašināts uz pasākuma plakātiem, runas norises vietu un āra reklāmu, tādēļ tas ir piemērots izmantošanai medijos, tiešraidēs un uz vietas pasākumā.

The Recognition

About the Bronzas balva A' Design Award

CZBank Youth Speech Contest Pasākuma vizuālā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka CZBank Youth Speech Contest Pasākuma vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. CZBank Youth Speech Contest Pasākuma vizuālā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao