CDU Hamburg Zīmola identitāte by Politikwerft Designagentur

Dzelzs Grafika · 2024

CDU Hamburg Zīmola identitāte

by Politikwerft Designagentur

Dzelzs balva A' Design Award 2024 in Grafika
CLIENT: CDU Hamburg
Estimated Number of Design Views: 15,013
Verification code ACD6E613BC · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About CDU Hamburg Zīmola identitāte

CDU Hamburg ir zīmola identitāte, kas izstrādāta reģionālai politiskajai partijai Hamburgā, Vācijā. Identitātes pamatā ir modulāra struktūra, kas nodrošina vienotu vizuālo valodu gan drukas, gan digitālajos medijos. Vārdiskā un figurālā zīme apvieno burtus CDU ar Hamburgas simbolu — pili ar trim torņiem un divām zvaigznēm — uz tumši zila apļveida pamata. Figurālā zīme tiek izmantota arī atsevišķi, un pamata virsmu var aizpildīt ar attēliem un krāsām. Visām organizatoriskajām vienībām tika izveidotas adaptīvas tīmekļa vietnes.

About the Dzelzs balva A' Design Award

CDU Hamburg Zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka CDU Hamburg Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. CDU Hamburg Zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Press Kit

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.