Bronzas Kultūras mantojums · 2024
Wudang Mountain Vizuālā identitāte, Ilustrācija
by Yao Wu
- Bronzas balva A' Design Award 2024 in Kultūras mantojums
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 29,823
- Verification code 0AACD43BF7 · Verify this award
Colors
About Wudang Mountain Vizuālā identitāte, Ilustrācija
Vudandas kalns ir vizuālās identitātes un ilustrāciju projekts, kas izveidots Vudandas kalna Pasaules kultūras mantojuma vietai Ķīnā. Projekts ietver trīs ilustrācijas, trīs logotipu izstrādes, iepakojumu, rakstus, kuru pamatā ir Vudandas mitoloģija un vietējie dzīvnieki, kā arī zīmola pirmveikala interjera dizainu. Galvenajā logotipā izmantota sarežģīta forma, lai atspoguļotu vietas vēsturi un svinīgumu, savukārt komerciālais apakšzīmols izmanto tīras līnijas. Iepakojuma kastes izmērs ir 18 x 18 centimetri, un tajā apvienots reljefspiedums, karstā folijas spiešana un ultravioletais pārklājums, lai detaļas būtu redzamas un taustāmas.
About the Bronzas balva A' Design Award
Wudang Mountain Vizuālā identitāte, Ilustrācija ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Wudang Mountain Vizuālā identitāte, Ilustrācija būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Wudang Mountain Vizuālā identitāte, Ilustrācija lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Press Kit
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Dimensions & Packaging
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Tags
- Illustration, Wudang, Visual design, Cultural heritage design,
- Production Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Design Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Inspiration
- Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China. - Project Duration
- The project started in Beijing in July 2023 and ended in December 2023
- Operation Flow
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
