Hunguest Hotels Zīmola identitāte by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
BronzasGrafika· 2024
Hunguest Hotels Zīmola identitāte
Client: Studio NUR
Bronzas balva A' Design Award Winner in Grafika Category
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The Design
About Hunguest Hotels Zīmola identitāte
Hunguest Hotels ir zīmola identitāte, kas izveidota Ungārijas viesnīcu grupai. Identitāte pauž apņemšanos nodrošināt kvalitāti un konsekvenci. Darbs ietvēra esošā logotipa un visu vizuālo elementu pārveidi, sākot no viesnīcu izkārtnēm līdz drukātajiem materiāliem. Daudzas no viesnīcām ir saistītas ar spa un labsajūtas centriem, tāpēc dizains atspoguļo saikni ar ūdeni. Logotips ir liels burts H, kas veidots no ūdens pilieniem, un galvenā zīmola krāsa ir zila. Tika izmantota augstspiedes druka, reljefi apstrādāti ādas ēdienkaršu vāki un gravēti koka izkārtnes.
The Recognition
About the Bronzas balva A' Design Award
Hunguest Hotels Zīmola identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Hunguest Hotels Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Hunguest Hotels Zīmola identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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