Imoment Vieglo alkoholisko vīnu sērija by Hu Wan and Li Jianpeng

Imoment Vieglo alkoholisko vīnu sērija by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Bronzas balva A' Design Award in Pārtikas, dzērienu un kulinārijas mākslas dizains Competition Category.

BronzasKulinārijas māksla· 2024

Imoment Vieglo alkoholisko vīnu sērija

by Hu Wan and Li Jianpeng

Client: Netease Yanxuan Trading Co. Ltd

Bronzas balva A' Design Award Winner in Kulinārijas māksla Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Imoment Vieglo alkoholisko vīnu sērija

Jaunie patērētāji mēdz lietot vieglos alkoholiskos dzērienus, lai sasniegtu vieglu reibumu, kas sniedz atslābumu, prieku un dalīšanos ar citiem. Lai palīdzētu viņiem labāk izbaudīt savus īpašos mirkļus, atverot imoment dzērienus, galvenais šī produkta pārdošanas arguments ir apņemšanās ar dizaina palīdzību radīt satriecošus, skaistus un neaizmirstamus mirkļus vieglo alkoholisko dzērienu sērijā, izceļoties starp daudziem līdzīgiem produktiem tirgū. Apvienojot vizuālo un fizioloģisko reibumu, produkts piedāvā iegremdējošu viegla reibuma pieredzi.

The Recognition

About the Bronzas balva A' Design Award

Imoment Vieglo alkoholisko vīnu sērija ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Imoment Vieglo alkoholisko vīnu sērija būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Imoment Vieglo alkoholisko vīnu sērija lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
Dimensions & Packaging: Available in multiple sizes and shapes
Tags: Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
Production Technology: To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
Design Challenge: In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
Research: The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
Inspiration: Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
Project Duration: The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
Operation Flow: Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
Team Members: Hu Wan
Li Jianpeng
Image Credits: Creator Hu Wan
Illustrator Li Jianpeng