Yellow Crane Tower Ūdens iepakojums — Jin Zhang

Darbs Yellow Crane Tower Ūdens iepakojums, kura autors ir Jin Zhang, ir augsti novērtēts un ļoti prestižās 2024 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2024

Yellow Crane Tower Ūdens iepakojums

Autors: Jin Zhang

Klients: Wuhan Sanbu Brand Design

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Dizains

Par Yellow Crane Tower Ūdens iepakojums

Šis ir dzeramais dabīgais avota ūdens, ko ražo Yellow Crane Tower. Dizainers izmanto rakstzīmju attēlošanas metodi, lai pārvarētu robežu starp tekstu un grafiku, integrējot 3500 gadus veco Wuhan kultūru trīs Yellow Crane Tower rakstzīmēs un nepārtraukti stiprinot zīmola un pilsētas kontekstu. Pudeles vāciņa dizaina iedvesma nāk no dzērvi jājošā nemirstīgā darbā "Baltais Mākonis, Dzeltenais Dzērve", nododot Yellow Crane Tower nemirstīgo šarmu.

Atzinība

Par Bronzas balva A' Design Award

Yellow Crane Tower Ūdens iepakojums ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Yellow Crane Tower Ūdens iepakojums būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Yellow Crane Tower Ūdens iepakojums lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Izmēri un iepakojums: 225mmx60mmx60mm
Birkas: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Ražošanas tehnoloģija: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Dizaina izaicinājums: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Pētījums: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Iedvesma: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Projekta ilgums: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Darbības plūsma: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.