Sanat Vizuālās identitātes dizains by Tamer El-Menyawi

Sanat Vizuālās identitātes dizains by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2024

Sanat Vizuālās identitātes dizains

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Dzelzs balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Sanat Vizuālās identitātes dizains

Sanat ir vizuālā identitāte, kas izstrādāta interjera dizaina un dekorēšanas uzņēmumam. Dizaina pamatā ir minimālisms un abstrakcija. Vienkāršas līnijas mūsdienīgā veidā veido burtu S. Šo līniju proporcijas nosaka zelta griezums. Visā identitātē tiek izmantots viens tonis vairākos toņu variantos. Reducētā forma paredzēta, lai skaidri un tieši nodotu uzņēmuma vēstījumu. Identitāte atspoguļo uzņēmuma redzējumu un dizaina pieeju. Projekts tika pabeigts aptuveni divu nedēļu laikā 2020. gada februārī.

The Recognition

About the Dzelzs balva A' Design Award

Sanat Vizuālās identitātes dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Sanat Vizuālās identitātes dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Sanat Vizuālās identitātes dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.