Freeway Loud 3D produkta animācija by Mateus Morgan

Freeway Loud 3D produkta animācija by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 Sudraba balva A' Design Award in Filmu, video un animācijas dizains Competition Category.

SudrabaFilma· 2024

Freeway Loud 3D produkta animācija

by Mateus Morgan

Client: Morgan Studio

Sudraba balva A' Design Award Winner in Filma Category

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Verified Award Winner

Verify Award Status for #156123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud 3D produkta animācija

Freeway Loud ir trīsdimensiju produkta animācija, kas izveidota apavu zīmolam. Animācijā apavs tiek attēlots industriālā vidē, kur mašīnas šķietami atdzīvina produktu. Apavs tika modelēts, izmantojot cieto virsmu (hard surface) tehnikas programmā 3ds Max, par atsauci ņemot fotogrāfijas. Tekstūras tika veidotas no ādas attēliem un digitālajām otām, un ainas tika renderētas ar Vray 1920 x 1080 pikseļu izšķirtspējā. Animācija tika izveidota lietošanai tiešsaistē, un tās mērķis ir piesaistīt uzmanību tikai ar attēliem, bez paskaidrojoša teksta.

The Recognition

About the Sudraba balva A' Design Award

Freeway Loud 3D produkta animācija ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Freeway Loud 3D produkta animācija būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Freeway Loud 3D produkta animācija ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca