Darbs Eterno Zīmola dizains, kura autors ir Sunghoon Kim, ir augsti novērtēts un ļoti prestižās 2024 Dzelzs balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

DzelzsGrafika· 2024

Eterno Zīmola dizains

Autors: Sunghoon Kim

Klients: Eterno

Dzelzs balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Eterno Zīmola dizains

Viņš izstrādāja Eterno zīmolu, kas ir vadošais Korejas augstākās klases dzīvojamās vides kultūrā. Lai tas kļūtu par pirmo dzīvojamo telpu un vadošo zīmolu dzīvojamās vides kultūrā Āzijā, ko pasaules klases arhitekts Rafael Moneo radījis Cheongdam — reprezentatīvā Korejas turīgajā rajonā, viņš veidoja Eterno zīmolu, nosakot tā virzienu un izveidojot zīmola filozofiju, pamatojoties uz arhitektūras darbiem. Caur bezlaicīgu skaistumu Eterno tiecas pēc pastāvības, kas aptver ne tikai telpas māksliniecisko vērtību, bet arī laika pieredzes vērtību.

Atzinība

Par Dzelzs balva A' Design Award

Eterno Zīmola dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Eterno Zīmola dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Eterno Zīmola dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: We designed Eterno's brand, which leads Korea's top-notch residential culture. To become the first residential space and a leading brand in residential culture in Asia by Rafael Moneo, a world-class architect, in Cheongdam, a representative Korean rich village, we designed Eterno's brand by setting the direction of the brand and establishing a brand philosophy based on architectural works.
Izmēri un iepakojums: Eterno logotypes use the default type and sub-brands follow the usage guidelines in the manual.
Birkas: ETERNO, ETERNO Cheongdam, ETERNO Apgujeong, Brand
Ražošanas tehnoloģija: Since the golden ratio of the Parthenon is Eterno’s architectural concept, Eterno’s brand design also focuses on the Parthenon and the golden ratio. The design of the logotype was thoroughly designed in accordance with the golden ratio, and all design results derived from this were expanded while maintaining the same concept. The golden ratio of 1:1.618 created from the golden ratio became the key ingredients in the design.
Dizaina izaicinājums: Since this is a brand design project that announces the beginning of the Eterno brand, the most important goal and starting point was to organize the concept of the Eterno brand. The brand direction had to be defined based on Eterno's brand assets, including its celebrities, attitude, relationships, and good-looking and written language. We wanted to come up with a plan to unify the team that had become famous. We designed Eterno's unique brand environment based on an integrated branding strategy.
Pētījums: Eterno is a brand leading Korea’s high-end residential culture. Through timeless beauty, Eterno pursues permanence that encompasses not only the artistic value of space but also the experiential value of time. We hope that every moment and every experience at Eterno, built with a solid sense, will make each person's life unique.
Iedvesma: The Greek Parthenon and the Golden Ratio, Eterno’s architectural concepts, were directly inspired. By extracting the words light and proportionality, we were able to design the logotype by creating the basic form of the first letter E of Eterno by using the golden ratio of 1:1.618 as a design element. Eterno’s Roman alphabet was completed based on the completed logotype using the proportionality of the golden ratio.
Projekta ilgums: The project began in July 2023 in Seoul, South Korea and the first project ended in February 2024. The second project has been in progress since February 2024.
Darbības plūsma: With the birth of Eterno, Korea's best residential brand, we aim to lead a new residential culture. Eterno Cheongdam, the first model where the Eterno brand will be realized, Eterno Apgujeong, which will be introduced as the second model in Apgujeong, another wealthy village in Seoul, and Eterno's brand to be introduced elsewhere, systematically organizing the value of the Eterno brand. We would like to establish. This will be an opportunity for Eterno to establish itself as a unique brand.
Komandas dalībnieki: Creative Director: Kim Sunghoon
Attēlu autori: Kim Sunghoon