Dpri Library Logotips un vizuālā identitāte by Di Wei

Dpri Library Logotips un vizuālā identitāte by Di Wei is a highly esteemed winner of the very prestigious 2024 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2024

Dpri Library Logotips un vizuālā identitāte

by Di Wei

Dzelzs balva A' Design Award Winner in Grafika Category

10,338

Verified Award Winner

Verify Award Status for #158510

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dpri Library Logotips un vizuālā identitāte

Dpri Library ir logotips un vizuālā identitāte digitālas izdevējdarbības programmatūrai. Galvenais logotips ir dinamisks un attēlo grāmatas evolūcijas procesu, kas atspoguļo platformas digitālo dabu. Noklikšķinot uz galvenā logotipa sākumlapā, atveras pieci apakšlogotipi — viens katrai satura sadaļai. Katrs apakšlogotips ir arī animēts un izvēles brīdī nodrošina vizuālu atgriezenisko saiti, lai lasītāji varētu pārlūkot kategorijas un atvērt grāmatu. Identitāti var izmantot gan drukātiem materiāliem, gan elektroniskajām ierīcēm. Minimālais zīmes augstums ir 15 mm.

The Recognition

About the Dzelzs balva A' Design Award

Dpri Library Logotips un vizuālā identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Dpri Library Logotips un vizuālā identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Dpri Library Logotips un vizuālā identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design aims to create a unique digital publication software logo, and to attract attention and enhance user experience through the dynamic logo and five sections of classification enquiry. The main logo presents the dynamic process of book evolution, representing the digital characteristics; clicking on the dynamic logo on the homepage reveals the five sub-logos, presenting the effect of evolution and interaction, conveying the infinite possibilities of digital reading.
Dimensions & Packaging: Minimum height of sign: 15 mm
Tags: Signage, digital publishing, books, visual identity, Brand IP
Production Technology: At the beginning of the creation process, I did a vision-experiment-question-correction model to deduce the design. A lot of design was done first to determine what I wanted to express with my main logo: how does the logo evolve from static to dynamic, how does it show evolution and interaction? How to represent its meaning? The book, the publication, and the digitalisation were combined to create a static primary logo design and five secondary logos, and research began on the interactive and dynamic design of the primary logo.Because of the specificity of the design, it can be printed on most physical objects and widely distributed on electronic devices
Design Challenge: How does a logo evolve from static to dynamic, how do you represent evolution and interaction? How to represent the meaning of digital publishing? How to split the main logo and rationalise the creation of sub-logos? By combining books, publishing, and digitalisation, we created a static main logo design and five sub-logos, and started research on the interactive and dynamic design of the main logo.
Research: The development of the Internet for the dynamic logo design increased interactivity and time and space and other dynamic factors, it makes the logo design out of a single static graphic symbols of the impression of the use of new technologies, the development of new communication media digital publishing, enriching the logo the smallest planar constitutive unit of the information carried by the sign, creating a more vital dynamic logo design, is the face of the era of progress of a new acceptance of the gesture.
Inspiration: Inspired by today's online media on the reading software is mostly fiction stories, in the professional field is very few, the interface is more boring, lack of guidance, I hope to make a comprehensive software guide to help people read. By clicking on the main logo in the campaign, the screen changes from a single logo to a colourful logo with a title, representing the variety of possibilities for digital publications.
Project Duration: The project commenced in Liaoning in January 2022 and was completed in Liaoning in May 2022.
Operation Flow: Clicking on the homepage dynamic logo, five major board sub-logos appear, each of which has a dynamic design, and clicking on them gives feedback on the results, so you can check what you need by going into the board sub-divisions. Hover on the book page will be converted to colour, enter the book to understand the specific information and start reading.
Image Credits: DI WEI,2022