Sudraba Grafika · 2024
Xuannao Master Cha Zīmola identitāte
- Sudraba balva A' Design Award 2024 in Grafika
- CLIENT: Shenzhen Chushan Design Culture Group Co., Ltd.
- Estimated Number of Design Views: 83,344
- Verification code 60072E391E · Verify this award
Colors
About Xuannao Master Cha Zīmola identitāte
Xuannao Master Cha ir zīmola identitāte, kas radīta ķīniešu gāzētās tējas zīmolam. Logotipā attēlota panda, kas praktizē ķīniešu cjigunu zem hieroglifa Qi, kurš rakstīts spilgti oranžā kaligrāfijā. Pandas figūrai, kuras vārds ir Da Qi Xia, ir cienīga sejas izteiksme, un tā pauž varonību un dzīvespriecīgu garu. Šīs īpašības ir saistītas ar burbulīšiem tējā. Kaligrāfija un panda sakņo zīmolu Austrumu kultūrā un padara dzērienu pazīstamu vietējiem patērētājiem. Logotipam nav fiksēta izmēra, tāpēc tā pozas un mērogu var pielāgot katram pielietojumam.
About the Sudraba balva A' Design Award
Xuannao Master Cha Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Xuannao Master Cha Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Xuannao Master Cha Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Press Kit
- Unique Properties
- The brand logo depicts a panda practicing Chinese Qi Gong under the vibrant orange calligraphy character for "Qi." The IP, "Da Qi Xia" exudes a dignified facial expression, reflecting the serious attitude of Chinese people towards their bubbly tea. Incorporating qualities like heroism, chivalry, and a lively spirit, we metaphorically relate these attributes to the bubbles in the tea, encapsulating the essence of Chinese bubbly tea with the word "Da Qi" – encouraging users to drink "Da Qi Cha" and become great achievers.
- Dimensions & Packaging
- The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
- Tags
- Brand Design, Logo Design, Brand Identity, IP Design, Tea, Panda
- Production Technology
- Rooted in emotional and functional values, the logo's depiction of Qi and the panda is the brand's core identity element and spiritual carrier. The design draws strength from the logo's interesting and dynamic vitality, allowing for the portrayal of different states through the movements of "Da Qi Xia."
- Design Challenge
- The challenge lies in incorporating the brand's cultural DNA to strengthen the Eastern visual experience. Effective communication with users to convey the brand's values is crucial.
- Research
- "Xuannao · Oriental Sparkling Tea " is a Chinese bubbly tea brand from Chongqing that creatively explores the world of Chinese original leaf tea, closely following market trends and catering to the youth. Focusing on the core quality of selecting 0 additives high-quality Chinese original leaf tea, the brand resonates with the youth through bubbly vibrations, incorporating 100% seasonal fresh fruit for a unique fruity touch, ultimately becoming the pioneer in "Fresh Fruit Bubbly Tea."
- Inspiration
- To minimize the foreign cultural unfamiliarity for Chinese consumers and provide a compelling reason to enjoy bubbly tea, we have integrated the expression of the Chinese character "Qi" from Eastern calligraphy. Embracing the national treasure, the panda, practicing Chinese Qi Gong, the brand features a majestic panda IP named "Da Qi Xia" . This symbol injects a healthy and friendly visual concept into the brand, resonating with the essence of the product.
- Project Duration
- The project commenced in June 2023 in Shenzhen and successfully concluded in December 2023, also in Shenzhen.
- Operation Flow
- Personalized application of the brand logo in different scenarios provides consumers with varying visual experiences, allowing them to perceive the brand's interesting and dynamic vitality.
- Image Credits
- Chushan Design
