Inmyes Zīmola identitāte by Chungsheng Chen and Jinhe Wang

Inmyes Zīmola identitāte by Chungsheng Chen and Jinhe Wang is a highly esteemed winner of the very prestigious 2024 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2024

Inmyes Zīmola identitāte

by Chungsheng Chen and Jinhe Wang

Client: Tainan University of Technology/Product Design Department

Dzelzs balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Inmyes Zīmola identitāte

Inmyes ir zīmola identitāte, kas izveidota briļļu lēcu uzņēmumam. Nosaukums cēlies no frāzes "in my eyes" (manās acīs) un pauž ideju par pasaules skatījumu no personiskas perspektīvas. Mazais sākuma burts norāda uz ciešu un personisku saikni ar katru patērētāju. Burts M ir veidots tā, lai atgādinātu rokasspiedienu — uzticības zīmi starp zīmolu un tā klientiem. Logotips tiek izmantots uz briļļu futrāļiem, vizītkartēm, iepakojuma, tīmekļa vietnēm un sociālajiem medijiem. Krāsas ir nodrošinātas RGB, CMYK un Pantone formātos, lai nodrošinātu vienotu izskatu visos medijos.

The Recognition

About the Dzelzs balva A' Design Award

Inmyes Zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Inmyes Zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Inmyes Zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Dimensions & Packaging: Minimum height of the logo: 4 mm
Tags: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Production Technology: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Design Challenge: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Research: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspiration: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Project Duration: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Operation Flow: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Team Members: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Image Credits: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.