Cats in a Box Komunikācijas dizains by Daniel da Hora

Cats in a Box Komunikācijas dizains by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 Dzelzs balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

DzelzsReklāma· 2024

Cats in a Box Komunikācijas dizains

by Daniel da Hora

Client: Adote Um Gatinho

Dzelzs balva A' Design Award Winner in Reklāma Category

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Verified Award Winner

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Colors

The Design

About Cats in a Box Komunikācijas dizains

Dizaina komandas kampaņa inovatīvi apvienoja drosmīgas ilustrācijas ar jautru atmosfēru, lai atspēkotu Covid-19 mītus un veicinātu kaķu adopciju. Uz pētījumiem balstīta, tā atklāja maldīgus priekšstatus, kas noveda pie iedarbīga vēstījuma un produktu līnijas izstrādes. Izmantojot dzīvespriecīgu mārketinga pieeju un veiksmīgu labdarības tirdziņu, kampaņa ne tikai piesaistīja līdzekļus, bet arī izaicināja sabiedrības uzskatus, veicinot informētāku un līdzcietīgāku kopienu.

The Recognition

About the Dzelzs balva A' Design Award

Cats in a Box Komunikācijas dizains ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Cats in a Box Komunikācijas dizains būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Cats in a Box Komunikācijas dizains tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Dimensions & Packaging: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tags: Cat, Pets, Adoption, Illustration, Color
Production Technology: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Design Challenge: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Research: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspiration: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Project Duration: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Team Members: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.