Giao Hang Tiet Kiem Zīmola dizains — M-N Associates

Darbs Giao Hang Tiet Kiem Zīmola dizains, kura autors ir M-N Associates, ir augsti novērtēts un ļoti prestižās 2024 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2024

Giao Hang Tiet Kiem Zīmola dizains

Autors: M-N Associates

Klients: M — N Associates

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Giao Hang Tiet Kiem Zīmola dizains

Giao Hang Tiet Kiem (GHTK) zīmola dizaina transformācija autentiski atspoguļo Vjetnamas satiksmi un kultūru. Iedvesmojoties no motociklu riteņiem un ieliņu kartēm, pārstrādātais logotips un Confident Smile ikona nodod prieku un pārliecību, izmantojot digitālo integrāciju. Animētā tipogrāfija atspoguļo Vjetnamas pilsētvides dinamisko enerģiju, lai rezonētu ar vietējo auditoriju digitālajā laikmetā. Šī inovatīvā pieeja līdzsvaro mantojumu ar modernizāciju, ietverot Vjetnamas dzīvīgās pilsētas dzīves būtību.

Atzinība

Par Sudraba balva A' Design Award

Giao Hang Tiet Kiem Zīmola dizains ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Giao Hang Tiet Kiem Zīmola dizains būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Giao Hang Tiet Kiem Zīmola dizains ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Izmēri un iepakojums: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Birkas: branding, logistic, dynamic, vietnam, green, digital
Ražošanas tehnoloģija: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Dizaina izaicinājums: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Pētījums: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Iedvesma: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Projekta ilgums: The project was done within 6 months and was launched officially February 2024
Darbības plūsma: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Komandas dalībnieki: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh