What Next Zīmola identitāte by Marko Stanojevic

What Next Zīmola identitāte by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2025

What Next Zīmola identitāte

by Marko Stanojevic

Client: Zero Bureau

Sudraba balva A' Design Award Winner in Grafika Category

83,319

Verified Award Winner

Verify Award Status for #164675

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About What Next Zīmola identitāte

Galīgais vizuālais rezultāts tiek sasniegts, ņemot simbolu un pārvēršot to jautājuma zīmē, novietojot to uz mazāka kvadrāta apakšā (izvilktas 1/4 daļas no lielā kvadrāta virs tā) un nostādot līdzsvara robežā, vienlaikus saglabājot līdzsvaru, radot vizuālu spriedzes sajūtu ar minimālu elementu pārkārtošanu. What Next logotips, tāpat kā nosaukums, zināmā mērā ir oksimorons - vienlaikus gan jautājums, gan atbilde, radot frikciju. Pats par sevi logotips ir vienkārša, apzināta nepilnība un tiešs komunikācijas līdzeklis, kas cenšas daudz panākt ar nelielām pūlēm.

The Recognition

About the Sudraba balva A' Design Award

What Next Zīmola identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka What Next Zīmola identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. What Next Zīmola identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.