Neuro X Fokusa treniņa rotaļlieta by Liu Qinyang and Wang Yuchen

Neuro X Fokusa treniņa rotaļlieta by Liu Qinyang and Wang Yuchen is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Rotaļlietu, spēļu un hobija produktu dizains Competition Category.

BronzasRotaļlieta· 2025

Neuro X Fokusa treniņa rotaļlieta

by Liu Qinyang and Wang Yuchen

Client: Central Academy of Fine Arts

Bronzas balva A' Design Award Winner in Rotaļlieta Category

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Verified Award Winner

Verify Award Status for #164993

View at A' Design Award Press Release Award Badge

Colors

The Design

About Neuro X Fokusa treniņa rotaļlieta

Neuro X ir fokusa treniņa rotaļlieta bērniem no piecu gadu vecuma. Komplektā ietilpst četri N-bloki un viena galvas saite. Galvas saite neinvazīvā veidā uztver smadzeņu viļņu signālus un pārsūta tos uz blokiem, izmantojot bezvadu savienojumu. Katrs bloks pielāgo savus iekšējos elektromagnētus, tāpēc ūdens bāzes šķīdumā esošais ferošķidrums maina savu formu un ritmu. Spēcīgāka koncentrēšanās rada dinamiskākas un sarežģītākas formas. Blokus var mainīt vietām, lai izpētītu dažādus grūtības līmeņus. Visas daļas ir izgatavotas no drošiem materiāliem un ir droši noslēgtas.

The Recognition

About the Bronzas balva A' Design Award

Neuro X Fokusa treniņa rotaļlieta ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Neuro X Fokusa treniņa rotaļlieta būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Neuro X Fokusa treniņa rotaļlieta lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Children naturally face challenges with attention control during development, but criticism can harm their confidence. Studies show that unconscious focus during play and exploration supports prefrontal cortex development. We aim to use play as a tool to aid this growth. The attention-training toy employs a commercial tgam module to capture eeg signals, using them to control ferrofluid's shapes and rhythms, enabling "thought-driven interaction." This merges physiological signals with physical materials, blending art and technology to create a unique experience that fosters sustainable attention development.
Dimensions & Packaging: Product Dimensions: N-blocks: Width 180 mm x Depth 180 mm x Height 60 mm, medi-headband: Width 210mm x Depth 240mm x Height 45mm Recommended Age: 5 and over Recommended number of players: 1 Kit includes: 4 N-blocks, 1 medi-headband
Tags: Focus Training Toy, Child-Friendly Design, Edutainment, EEG, Art and Technology
Production Technology: Technically, we have made this a reality. The headband includes a commercial tgam module that non-invasively collects eeg signals. The n blocks receive the collected signals via bluetooth, adjusting the internal electromagnetic strength to activate and reshape the ferrofluid immersed in a water-based solution. The ferrofluid supports diy at home and can be made using edible oil and iron powder. All toy components are made from safe materials and are securely sealed.
Design Challenge: The challenge lies in reducing costs, making it affordable for more families.
Research: The goal of this project is to provide an entertaining and educational attention training toy for school-aged children. Through expert and user interviews, the design integrates neuroscience and educational science, taking into account brain development needs and children's emotional needs to create a child-friendly design. After conducting market and technology research, feasibility and financial analyses were carried out. The final design won two international awards and two domestic Chinese awards, receiving endorsements from experts and recognition within the industry.
Inspiration: Ferrofluid is an interactive and safe material that, under the control of an electromagnet matrix, can create diverse shapes and movements. It captured my younger sister's curiosity, as she perceived it as a living creature she could interact with. Therefore, I aim to create a unique narrative connection between humans and the material, enhancing this interaction to meet the emotional needs of children during their growth process.
Project Duration: The project was launched in Hangzhou, Zhejiang, in April 2023 and completed in Beijing in August 2024. It won the second prize at the Beijing division of the China international university innovation competition in 2023 and was awarded the European product design award, IDA bronze, and the China design award in 2024.
Operation Flow: Step 1: Put on the medi-headband, place the n-blocks on a flat surface, and power on both devices. Step 2: Focus your attention while the medi-headband collects the data. Step 3: The n-blocks process the brainwave data, causing the ferrofluid moves with signal strength. Greater focus creates more dynamic and intricate shapes. Step 4: Swap out the n-blocks to explore different levels of difficulty.
Patents: Patented.63/404,074.PEAR & MULBERRY, 2022. USPTO
Patented 202421501318.3. Liu Qinyang, Wang YuChen.2024. CNIPA
Copyrights belong to Liu Qinyang & Wang YuChen.2024
Team Members: Liu Qinyang
Wang Yuchen
Wang Xuanzheng
Image Credits: Image #1: Creator Wang Yuchen, Neuro X, 2024.
Image #2: Creator Wang Yuchen, Neuro X, 2024.
Image #3: Creator Wang Yuchen, Neuro X, 2024.
Image #4: Creator Liu Qinyang, Neuro X, 2024.
Image #5: Creator Liu Qinyang, Neuro X, 2024.