Ge Sang Lv Wu Korporatīvais logotips by Xiaobing Cheng

Ge Sang Lv Wu Korporatīvais logotips by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2025

Ge Sang Lv Wu Korporatīvais logotips

by Xiaobing Cheng

Client: Ge Sang Lv Wu

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #164842

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ge Sang Lv Wu Korporatīvais logotips

Ge Sang Lv Wu ir korporatīvais logotips, kas izveidots zīmolam, kurš palīdz kalnu zemniekiem pārdot tādas kultūras kā graudaugi, tēja un kafijas pupiņas. Logotips attēlo vienkāršotu līniju zīmējumu ar Gesang ziedu, kas simbolizē sirsnīgu dāvanu, apvienojumā ar mākonim līdzīgu grafisku elementu. Mīkstas līknes atgādina mākoņu formu un ziedlapiņu izliekumu. Klusināti dabiski toņi, tostarp zemas piesātinātības debesu krāsa kopā ar pelēko un balto, rada svaigu un mierīgu iespaidu. Zīme veidota kā vektorgrafika uz režģa, kas balstīts uz zelta griezumu, tāpēc tā saglabā asumu jebkurā izmērā.

The Recognition

About the Bronzas balva A' Design Award

Ge Sang Lv Wu Korporatīvais logotips ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Ge Sang Lv Wu Korporatīvais logotips būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Ge Sang Lv Wu Korporatīvais logotips lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members: Xiaobing Cheng