Serasa Digital Mobilā lietotne — Rodolpho Henrique

Darbs Serasa Digital Mobilā lietotne, kura autors ir Rodolpho Henrique, ir augsti novērtēts un ļoti prestižās 2025 Dzelzs balva A' Design Award ieguvējs kategorijā Mobilo tehnoloģiju, lietotņu un programmatūras dizains.

DzelzsMobilais· 2025

Serasa Digital Mobilā lietotne

Autors: Rodolpho Henrique

Klients: Serasa

Dzelzs balva A' Design Award ieguvējs kategorijā Mobilais

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Krāsas

Dizains

Par Serasa Digital Mobilā lietotne

Serasa ir kredītreitingu aģentūra, kas apkopo un apvieno kredītreitinga datus vairāk nekā miljardam indivīdu. Šī projekta mērķis bija pārstrukturēt esošo B2B platformu ar spēcīgu fokusu uz lietotāju vajadzībām. No produkta viedokļa mērķis bija samazināt klientu atbalsta pieprasījumus, vienlaikus palielinot konversijas rādītāju. Galvenais izaicinājums bija no jauna izdomāt B2B platformu ar uz lietotāju orientētu perspektīvu nozarē, kurā uzticība kredītpakalpojumiem vēl nav plaši nostiprinājusies.

Atzinība

Par Dzelzs balva A' Design Award

Serasa Digital Mobilā lietotne ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Serasa Digital Mobilā lietotne būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Serasa Digital Mobilā lietotne tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Serasa is a consumer credit reporting service. They collect and aggregate information on over one billion people's credit scores. The main goal of this project was to redesign the existing B2B platform, applying a customer-centric approach. From a product perspective, we wanted to reduce customer support calls and increase the conversion rate. The main challenge: rethink the B2B platform with a customer-centric approach in a market where people are not used to trusting credit services.
Izmēri un iepakojums: Mobile app is available for iOS and Android.
Desktop platform available for everyone.
Birkas: platform, mobile app, mobile, credit, score, UX, UI, digital design, mobile application
Ražošanas tehnoloģija: We used Figma for the design workflow and all the design work.
For the motion prototype, we used Principle App and After Effects.
Dizaina izaicinājums: Redesign the digital report was the biggest challenge of this project. Even though it was considered the most crucial feature of the old platform, the old report had many problems: poor layout structure, lack of hierarchy, small typography sizes, and content meaning. Working with my researcher, I organized 12 sessions with real customers to gain some insights. At this point, I was looking for user information and feedback to guide my design decisions. I came up with the hypothesis that we should have different levels of information in the new report. Each company has different needs. However, I learned from talking to the users that some information is extremely valuable for all companies, no matter their size. The final solution was a modular report that adapts based on customer's needs on mobile and desktop.
Pētījums: To understand the Brazilian credit market and answer our initial questions, we ran an extensive research with different customers. We had 1 hour interview sessions with 25 customers to get qualitative information. The main findings after research that guided the entire project were:
1-Information: People should be aware of what they’re purchasing and what is included in the plan
2-Trust: People should believe there are no hidden fees or additional taxes
3-Process: People should complete the process as soon as possible providing only relevant data
Iedvesma: Follow a customer-centric approach to understand the users in a market where people are not used to trusting credit services. I was also inspired by creating trust in this new digital product. Creating trust in a digital product is a huge thing. As a designer, I know that one of the things that helps to create trust is consistency. I brought the idea to create this interface inventory so we could recognize the main interface inconsistencies we should evolve and improve on the new design.
Projekta ilgums: The projects started in January 2023 and finished in December 2023
Darbības plūsma: Serasa Experian collects and aggregates information on over ninety million people and businesses in Brazil. The custom digital reports sit at the heart of the Serasa dialogue and experience.
My goal as a designer was to design a report that works much more than a simple data repository, providing analysis, informing numbers, and also bringing real-time suggestions on what you should do considering your market and current situation.
Komandas dalībnieki: Rodolpho Henrique
Attēlu autori: Rodolpho Henrique