Recruitment Communication Rekrutēšanas kampaņas vizuālā identitāte — 5 Senses Design

Darbs Recruitment Communication Rekrutēšanas kampaņas vizuālā identitāte, kura autors ir 5 Senses Design, ir augsti novērtēts un ļoti prestižās 2025 Sudraba balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

SudrabaReklāma· 2025

Recruitment Communication Rekrutēšanas kampaņas vizuālā identitāte

Autors: 5 Senses Design

Klients: Tencent

Sudraba balva A' Design Award ieguvējs kategorijā Reklāma

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Krāsas

Dizains

Par Recruitment Communication Rekrutēšanas kampaņas vizuālā identitāte

Rekrutēšanas komunikācija ir vizuālā identitāte, kas izveidota tehnoloģiju uzņēmuma praktikantu piesaistes kampaņai. Galvenajā vizuālajā tēlā redzama figūra blakus centrālai sfērai, savukārt viļņošanās simbolizē indivīdu pieaugošo ietekmi digitālajā laikmetā. Koncepcijas skices tika sagatavotas programmās Photoshop un Illustrator, trīsdimensiju elementi un ainas tika veidotas Cinema 4D, bet animētā versija tika montēta programmā After Effects. Maketa izkārtojums pielāgojas sociālajiem medijiem, tīmekļa vietnēm un liela formāta drukātajiem plakātiem. Dizains skaidri atspoguļo rekrutēšanas procesu jaunajiem darba meklētājiem.

Atzinība

Par Sudraba balva A' Design Award

Recruitment Communication Rekrutēšanas kampaņas vizuālā identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Recruitment Communication Rekrutēšanas kampaņas vizuālā identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Recruitment Communication Rekrutēšanas kampaņas vizuālā identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: This project aims to create a futuristic and vibrant visual identity for Tencent's 2021 intern recruitment campaign. By utilizing 3D elements, dynamic layouts, and bold color combinations, it showcases Tencent's innovative spirit and tech-leading brand image, thereby attracting young job seekers' trust and affinity for Tencent. The integration of digital assets ensures consistency across platforms, enhancing engagement on social media and recruitment portals.
Izmēri un iepakojums: This design is optimized for multi-platform compatibility, supporting different screen resolutions, including WeChat articles, social media, official websites, and large-format printed materials or posters of various sizes needed for offline promotions.
Birkas: Tencent, Recruitment, Visual Identity, Branding, Graphic Design, Motion Graphics, 3D Design，Visual Communication
Ražošanas tehnoloģija: In the initial phase, Photoshop and Illustrator were used to create concept sketches and demo designs. During the development of the main visual, Photoshop and Illustrator were employed for texture design, while Cinema 4D was utilized to construct 3D elements and scenes. For the animated version of the main visual, Cinema 4D was used for motion creation, followed by After Effects for editing and visual effects enhancement, ensuring a seamless and dynamic presentation.
Dizaina izaicinājums: Challenge 1: We needed a fresh approach for the main visual that reflects Tencent’s professional employer brand and resonates with a youthful narrative aligned with the slogan 'Join Tencent to impact the world.'

Challenge 2: The main visual had to extend across eight Tencent business groups and two departments within a tight timeline, requiring adaptability. We preserved the scene and composition, using color, graphic elements, and copy to ensure versatility, aligning with the different departments' brand colors and abstractly expressing their business content with enhanced 3D textured titles.

Challenge 3: We used a two-part animation for an engaging interactive experience, addressing challenges with GIF compression and SVG logic. The ripple effect captures attention while loading resources, and perspective shifts create surprise, immersing users quickly in dynamic content.
Pētījums: We collected recruitment visual designs from 10 renowned internet companies from 2018 to 2020 to analyze their design strategies, considering current employer brand trends. We found that while company strength and fit are primary considerations for job seekers, the attractiveness of recruitment content significantly influences their choices. Good recruitment materials can affect candidates' perceptions of a company's image, including brand strength and recruitment focus.

Our insights show that young job seekers, including surveyed university students and recent graduates, pay attention to the visual design of recruitment materials, preferring innovative dynamic and 3D visuals. After discussions with the client, we decided on a design style focusing on 3D visuals and interactive dynamic design, reaching out to over 100,000 users.
Iedvesma: This design is inspired by Tencent's recruitment slogan, "Join Tencent. impact the world." The figure represents "you", while the central sphere symbolizes 'the world.' The ripples signify the expanding influence and broadened horizons of individuals in the digital age, illustrating how one’s impact can extend globally with Tencent’s support. This proposal combines futuristic aesthetics, gamification elements, and dynamic design to create a highly engaging and memorable brand experience.
Projekta ilgums: The project started in March 2021 and was completed in June 2021. It was implemented in China as part of Tencent's global hiring initiatives.
Darbības plūsma: This design attracts job seekers with engaging dynamic visuals and an intuitive layout, ensuring a smooth user experience through technical support. The thoughtful visual design makes the Tencent recruitment process and key points clear and easy to understand, guiding users to effortlessly comprehend and engage in the entire recruitment process.
Komandas dalībnieki: Sheng Yang
Chenrui Wen
Chaoxuan Pan
Jianghao Ling
Jincheng Guo
Fuhua Yan
Attēlu autori: Image #1：5 Senses Design
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