Restbase Logotipa un korporatīvās identitātes dizains by Sxdesign

Restbase Logotipa un korporatīvās identitātes dizains by Sxdesign is a highly esteemed winner of the very prestigious 2025 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2025

Restbase Logotipa un korporatīvās identitātes dizains

by Sxdesign

Client: RestBase

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #169962

View at A' Design Award Press Release Award Badge

Colors

The Design

About Restbase Logotipa un korporatīvās identitātes dizains

Restbase ir logotipa un korporatīvās identitātes dizains, kas radīts zīmolam, kura uzmanības centrā ir atpūta un atjaunošanās. Vārdiskā zīme apvieno seriфa un bezseriфa burtu formas ar apzinātu atstarpi, līdzsvarojot stabilitāti un plūdumu. RB monogramma, kas atvasināta no vārdiskās zīmes, izvēršas leņķiskos ietvara rakstos. Siltie oranžie toņi tiek sapārāti ar melnbaltu fotogrāfiju, lai izteiktu gan enerģiju, gan mieru. Druka tiek veikta, izmantojot augstas kvalitātes metodes uz pārstrādājamiem materiāliem. Identitāte pasniedz atpūtu kā aktīvu un disciplinētu praksi, nevis pasīvu dīkstāvi.

The Recognition

About the Bronzas balva A' Design Award

Restbase Logotipa un korporatīvās identitātes dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Restbase Logotipa un korporatīvās identitātes dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Restbase Logotipa un korporatīvās identitātes dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RestBase's identity system redefines rest through a hybrid visual language. The wordmark logo blends serif/sans-serif hybrid typography with the deliberate gap, balancing stability and fluidity to visualize intentional rest. The RB monogram from Logo emerges as a bold visual hammer, dynamically extending into angular framing patterns, synergizing with energizing comforting orange and monochrome photography to assert the core philosophy: disciplined rest fuels peak energetic performance.
Dimensions & Packaging: Primary logo: 6mm minimum height for print. Others can be printed or displayed in various size.
Tags: Rest, Brand Identity, Corporation Identity, RestBase, Visual Identity
Production Technology: Production utilizes sustainable materials, ensuring each physical embodiment of the brand is eco-friendly. The precise execution involves high-quality print technology on recyclable substrates, reflecting the brand’s commitment to environmental responsibility.
Design Challenge: The core challenge was redefining rest as an active strategy – a novel concept requiring visual departure from traditional "tranquility" motifs. Balancing "action" and "rest" demanded avoiding passive aesthetics like muted tones, instead using warm vitality to express intentional recovery. The solution emerged through the logo's hybrid typography (bridging structure/motion) and VI elements like dynamic orange gradients, collectively framing rest as disciplined preparation for excellence.
Research: Meta-analysis neuroscience studies and consumer surveys with 240 participants revealed strategic rest intervals significantly enhance cognitive performance. Color perception tests identified orange as optimal for balancing energy and comfort. Typography studies led to a hybrid serif-sans wordmark with intentional gaps, visually encoding active recovery principles. These findings informed RestBase's evidence-based design system that repositions rest as measurable productivity accelerator.
Inspiration: The brand philosophy "disciplined rest fuels peak performance" became the creative catalyst. The logo embodies this through structural rigor in letterforms contrasting with fluid negative space. The intentional gap acts as a visual manifesto – rejecting passive downtime in favor of strategic recalibration. Warm orange radiates energized comfort, while monochrome photography conveys meditative stillness. Each element systematically rebrands rest from passive state to strategic investment.
Project Duration: The project started in April 2024 in Beijing and finished in November 2024 in Beijing.
Operation Flow: RestBase operates as a science-driven brand helping individuals achieve peak performance through proactive rest. It delivers rest-related knowledge, methods, and designed products, providing users with scientific recovery solutions. This design helps users intuitively recognize RestBase's expertise, transforming rest from passive downtime into an actively optimized discipline essential for sustained excellence.
Patents: sxdesign
Team Members: Chen Xu, Huang Hao, Dr. Zhang Rong, Liu Beibei, Hao Qian, Wu Fangbo, Li Shulong, Li Jiaxu, Zhang Mingjie, Gao Jingyan, Dr. Wang Lijing, Tian Jianing
Image Credits: sxdesign