Menhao Tea Tējas iepakojums by Chushan Design

Menhao Tea Tējas iepakojums by Chushan Design is a highly esteemed winner of the very prestigious 2025 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2025

Menhao Tea Tējas iepakojums

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

Zelta balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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The Design

About Menhao Tea Tējas iepakojums

Menhao Tea ir tējas iepakojuma sistēma, kas veidota kā arhīva kolekcijas futrālis. Dizains attēlo sešas tējas kategorijas filoģenētiskajā kokā ar izcelsmes koordinātām, apstrādes procesa laika līnijām un garšas skalām. Katrā iekšējā kapsulā norādītas ģeogrāfiskās koordinātas, koka vecums un apstrādes detaļas, aizstājot neskaidrus degustācijas terminus ar izmērāmām vērtībām. Futrālis ir izgatavots no mazgājama kraftpapīra un aizveras ar kokvilnas auklu, tāpēc kastīti var izmantot atkārtoti. Bronzas un sudraba folijas spiedums iezīmē tējas zaru motīvus un parametrus. Katrā kastītē ir 66 paciņas pa 3,6 gramiem.

The Recognition

About the Zelta balva A' Design Award

Menhao Tea Tējas iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Menhao Tea Tējas iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Menhao Tea Tējas iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This innovative system visualizes tea cultivation through biological phylogenetic trees, mapping six major tea categories with terroir coordinates, craft evolution timelines, and flavor matrices. The archival case uses washable kraft paper for extended utility, resonating with academic aesthetics in study environments. Each inner capsule details geo-coordinates, tree age, and processing parameters, synchronized with a traceable quality DB to empower scientific tea selection for Menhao Tea.
Dimensions & Packaging: Each box contains 66 pre-measured sachets (3.6g/sachet) scientifically calibrated for dedicated teapots, achieving ideal infusion strength through single brew optimization for Menhao Tea.
Tags: Archive, Tea, Pu'er, Philosophy, Theory
Production Technology: The closure system with cotton cord reinforcement and washable kraft paper enables sustainable reuse cycles. Bronze gold hot foil stamping creates tea-branch motifs as visual anchors, complemented by silver foil parameter indicators and tactile sticker overlays that enhance visual hierarchy - establishing an archival-grade gift system balancing academic rigor and modern aesthetics for Menhao Tea.
Design Challenge: By integrating archival design elements and heritage materials, this system transforms tea selection from sensory intuition to data-driven decisions, shifting Menghao Tea culture from ambiguous traditions to measurable quality benchmarks.
Research: The research aims to establish a scientific decision-making model for tea consumption through dual approaches: visual semiotic translation and material lifecycle testing . By quantifying intangible heritage techniques into measurable craft parameters, this initiative demystifies tea culture while innovating an archival paradigm for consumer goods.
Inspiration: Inspired by 19th-century botanical archives, this system decodes tea evaluation through scientific visual metrics. Chromatic scales, quantified flavor indicators , and origin traceability codes replace ambiguous descriptors like "mellow sweetness", constructing a verifiable decision-making framework for Menhao Tea selection.
Project Duration: The project was launched in Shenzhen, China in November 2024 and fully implemented by January 2025.
Operation Flow: The archival cord-sealed closure system transforms each unboxing into tactile document retrieval ritual. This material narrative bridges historical tea research with contemporary consumption scenarios, creating sensorial archive access points for Menhao Tea.
Team Members: Yin Peng
Li Linlin
Image Credits: Image : Photographer Wang yue, Menhao Tea , 2024.