Batchwell Brendinga projekts — Po-Hsuan Chu

Darbs Batchwell Brendinga projekts, kura autors ir Po-Hsuan Chu, ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2025

Batchwell Brendinga projekts

Autors: Po-Hsuan Chu

Klients: Batchwell

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Batchwell Brendinga projekts

Batchwell pārveidotais iepakojums apvieno drosmīgu mūsdienu retro estētiku ar izsmalcinātu amatniecību, radot vizuāli iespaidīgu, tomēr ļoti funkcionālu dizainu. Spilgtas krāsas un skaidra tipogrāfija pastiprina klātbūtni plauktā, savukārt vieglās pakas un intuitīvās paciņas nodrošina vieglu lietojamību. Līdzsvarojot amatniecības kvalitāti ar ērtību, dizains ļauj patērētājiem baudīt premium kokteiļus jebkurā laikā un vietā. Katrs elements uzlabo dzēriena baudīšanas pieredzi, padarot amatnieciskos kokteiļus pieejamākus un baudāmākus ar minimālām pūlēm.

Atzinība

Par Bronzas balva A' Design Award

Batchwell Brendinga projekts ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Batchwell Brendinga projekts būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Batchwell Brendinga projekts lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Batchwell refreshed its branding and packaging to reflect its true identity—quality cocktails made effortless. Designed with the modern consumer in mind, the innovative packaging features lightweight, resealable pouches with individually portioned sachets, ensuring perfectly balanced drinks in seconds. This eliminates the hassle of measuring and cleanup while enhancing portability and durability. The revitalized design strengthens Batchwell’s connection with consumers, blending style, function, and convenience seamlessly.
Izmēri un iepakojums: Packaging: 6.5” x 8” x 3”
Birkas: Cocktail Dry Mix, Packaging Design, Food and Beverage Design
Ražošanas tehnoloģija: Flexible packaging - less susceptible to damage, Brighter/bolder colors - encompasses a more authentic feel for product fit, Illustrations - paint a much clearer picture of what the product is.
Dizaina izaicinājums: While the old packaging represented the quality of the product, it didn’t represent the settings in which customers use the product(on the go, travel, adventure). The new design speaks to that and embodies the true nature of the product use.
Pētījums: Designed for Real Moments
Beyond aesthetics, our packaging is designed to be easily transportable and practical. Our new pouches make the product easier to ship and less susceptible to damage. The packaging is lightweight, resealable, and easy to carry. The individual sachets ensure consistency and the perfect cocktail every time.

A New Era
Our refreshed design has helped paint a clearer picture of what our product is, bridging the gap for first-time customers and further appealing to those who are ready for another round. We’re continuing our mission to make high-quality cocktails more convenient, portable, and fun. Batchwell is more than just a drink—it’s about embracing the good times, sharing great moments, and never compromising on what you love.
Before Batchwell, you had to choose between quality or convenience. Now, you get both.
Iedvesma: Batchwell’s rebranding was inspired by the idea of making quality cocktails effortlessly accessible. The goal was to bridge the gap between convenience and craft, ensuring that anyone—whether hosting, traveling, or simply unwinding—could enjoy a great drink without the hassle. The design draws inspiration from the bold energy of vintage cocktail culture, reimagined through a modern-retro lens to feel fresh, fun, and approachable. The vibrant color palette, playful typography, and intuitive packaging reflect Batchwell’s free-spirited nature, making every mix an experience worth savoring.
Projekta ilgums: Duration: 2023-2024
Location: VENICE BEACH, CA
Darbības plūsma: Batchwell’s refreshed branding and packaging embody its essence—premium quality made effortlessly enjoyable. The bold, modern-retro design, with vibrant colors and refined illustrations, reflects its free-spirited yet artisanal nature. Balancing shelf impact with a premium feel, the new look enhances visibility and usability, inviting consumers to celebrate, reminisce, and unwind with every sip.