Cloud Living Room Korporatīvais logotips by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
SudrabaGrafika· 2025
Cloud Living Room Korporatīvais logotips
Client: Cloud Living Room
Sudraba balva A' Design Award Winner in Grafika Category
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The Design
About Cloud Living Room Korporatīvais logotips
Cloud Living Room ir korporatīvais logotips, kas radīts pilsētvides izstāžu un uzņemšanas telpai Šeņdžeņā. Zīmes pamatā ir loga ideja, kas ierāmē skatu uz pilsētu un tās nākotni. Modulārā forma ir atvasināta no loga atvēršanās kustības, un tā arī atsauc atmiņā slīdņa elementus, ko izmanto tehnoloģiskajās mijiedarbībās. Logotips ir veidots, balstoties uz zelta griezumu, un tiek drukāts ar Pantone tiešajām krāsām. Dizaina mērķis ir paust atvērtību un savienot pilsētas kultūru ar tehnoloģijām.
The Recognition
About the Sudraba balva A' Design Award
Cloud Living Room Korporatīvais logotips ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Cloud Living Room Korporatīvais logotips būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Cloud Living Room Korporatīvais logotips ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,
- Dimensions & Packaging
- Packaging box: 400mm * 330mm * 65mm
- Tags
- Design, logo design, Science and Technology Humanities
- Production Technology
- logo design employs the golden ratio, and the materials are printed using Pantone spot colors.
- Design Challenge
- The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people.
- Research
- Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology.
- Inspiration
- The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions.
- Project Duration
- The project was established in Shenzhen in 2023.
- Operation Flow
- The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages.
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