Freistil Korporatīvā identitāte — Ina Oakley

Darbs Freistil Korporatīvā identitāte, kura autors ir Ina Oakley, ir augsti novērtēts un ļoti prestižās 2025 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2025

Freistil Korporatīvā identitāte

Autors: Ina Oakley

Klients: Freistil Praxis Caspary

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Dizains

Par Freistil Korporatīvā identitāte

Freistil ir korporatīvā identitāte, kas izveidota fizioterapijas praksei. Identitāte aptver drukātos un digitālos medijus, tostarp vizītkartes, baneri, apģērbu un tīmekļa vietni. Nosaukums Freistil nozīmē brīvo stilu un norāda uz elastīgām ārstēšanas metodēm, kas tiek izvēlētas katram pacientam individuāli. Ilustratīvie elementi saista tradicionālo amatniecību ar mūsdienīgām idejām, savukārt uz tekstu balstīts logotips ar stiepuma efektu izsaka kustību un atvērtību. Krāsu palete izmanto violetu, koraļļu, salauztu balto un zilu toni. Tika izvēlēts kvalitatīvs papīrs un ilgtspējīgi materiāli, un, kur vien iespējams, tika izmantoti vietējie piegādātāji.

Atzinība

Par Bronzas balva A' Design Award

Freistil Korporatīvā identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Freistil Korporatīvā identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Freistil Korporatīvā identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Izmēri un iepakojums: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Birkas: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Ražošanas tehnoloģija: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Dizaina izaicinājums: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Pētījums: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Iedvesma: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Projekta ilgums: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Darbības plūsma: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Patenti: buero inaoakley, 2024
Komandas dalībnieki: Ina Oakley and Anne-Marie Bayer
Attēlu autori: Mockup Maison, Adobe Firefly and Nastasic