Ruyi Dim Dong Ceptuves zīmola identitāte by Hong Jia Min

Ruyi Dim Dong Ceptuves zīmola identitāte by Hong Jia Min is a highly esteemed winner of the very prestigious 2025 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

DzelzsGrafika· 2025

Ruyi Dim Dong Ceptuves zīmola identitāte

by Hong Jia Min

Client: Jijia Brand Creative Studio

Dzelzs balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #172952

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ruyi Dim Dong Ceptuves zīmola identitāte

Ruyi Dim Dong ir zīmola identitāte ceptuvei. Dizains savieno senās konditorejas tradīcijas ar Eiropas maizes cepšanas mākslu. Logotips balstīts uz diviem austrumu motīviem — atritinātu tīstokli un daļēji atvērtu dāvanu kārbu. Rakstzīmes "Ru" labais vilkums pārtop zīda tīstoklī, kas simbolizē mantojumu. Rakstzīme "Yi" zaudē savu kreiso radikāli, atstājot komponenti "Li", kas atgādina atveramu dāvanu. Priedes skujas motīvs parādās uz zīmogiem un iepakojuma lentēm, apdrukātām uz ilgtspējīgiem materiāliem. Dāvanu kārbas pasniedz konditorejas izstrādājumus kā pilsētas kultūras suvenīrus.

The Recognition

About the Dzelzs balva A' Design Award

Ruyi Dim Dong Ceptuves zīmola identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Ruyi Dim Dong Ceptuves zīmola identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Ruyi Dim Dong Ceptuves zīmola identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Dimensions & Packaging: Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Tags: Health, Creativity, Baking, Chinese, Oriental
Production Technology: The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Design Challenge: The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Research: Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Inspiration: The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Project Duration: Designed in September 2023 for Nanning, Guangxi, China
Operation Flow: Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Patents: Copyrights belong to Hong Jia Min, 2023.
Team Members: Hong Jia Min
Image Credits: Hong Jia Min