Piggy Express Zīmola tēla dizains — Du Qingyu and Dong Xiuxiu

Darbs Piggy Express Zīmola tēla dizains, kura autors ir Du Qingyu and Dong Xiuxiu, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

BronzasGrafika· 2026

Piggy Express Zīmola tēla dizains

Autors: Du Qingyu and Dong Xiuxiu

Klients: Piggy Express Creative Design Team

Bronzas balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Piggy Express Zīmola tēla dizains

Piggy Express ir zīmola tēla dizains, kas radīts braucienu pasūtīšanas pakalpojumam. Šis tēls attīsta zīmola logotipa cūciņas ikonu par draudzīgu ceļojumu pavadoni. Augstas piesātinātības krāsu shēma palielina vizuālo pamanāmību par 42 procentiem, savukārt patstāvīgs siluets nodrošina tēla atpazīstamību visos medijos. Animācijas palīdz lietotājiem veikt tādus uzdevumus kā kuponu izmantošana un maršruta izsekošana. Tēls tika pilnveidots trīsdesmit formas iterāciju kārtās un pārbaudīts ar vairāk nekā simts lietotājiem Ķīnas pilsētās.

Atzinība

Par Bronzas balva A' Design Award

Piggy Express Zīmola tēla dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Piggy Express Zīmola tēla dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Piggy Express Zīmola tēla dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

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Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: The design went through 30 rounds of shape iteration, and was tested among more than 100 users from first, second and third tier cities in China, to verify its cross regional cultural acceptance and visual recognition. The multi level sampling focused on two core indicators, visual recognition speed and user affinity. Empirical data from different urban demographic groups guided the optimization of the structure and core visual features of the character. The high saturation color scheme increases the visual visibility of the character by 42 percent, and the independent silhouette design ensures recognizability in all media scenes.
Izmēri un iepakojums: The sizes depend of the media where it is applied
Birkas: Brand Character Design, Visual Identity Design, Visual Communication, IP, Emotional Brand, Gamified Experience, User Research, Commercial Conversion
Ražošanas tehnoloģija: The visual system is made with Adobe Creative Suite, Cinema 4D, and Octane Render, with standardized specifications to ensure IP consistency and extensibility across digital, physical, and vehicle media, solving industry adaptation problems.
Dizaina izaicinājums: The core challenge of this project is to transform static brand visual symbols into a complete brand character IP with emotional value. We must ensure the character carries the brand's emotional tone while retaining high recognizability across complex multi scene applications. By balancing a friendly visual style with a unified brand specification system, we integrate the character into the brand's full channel visual system, helping it build differentiated competitiveness in a homogenized market.
Pētījums: This study addresses the emotional coldness and functional homogenization in the ride hailing sector. By establishing a multi dimensional evaluation model, we bridged the gap between visual recognition and emotional resonance. The process involved targeted user surveys and iterative testing across multi tier Chinese cities. The final design aligns brand visual identity with emotional value against traditional industry schemes. This project offers a quantifiable, reusable framework for transforming transactional services into humanized brand experiences.
Iedvesma: The ride hailing industry is highly homogenized, with most brands prioritizing functional efficiency over emotional connection with users, leading to generally low user brand affinity. This project was created to fill this gap. The character inherits and evolves the core visual elements of the official logo of the brand, redefining the pig icon, a widely recognized symbol of savings, into a friendly travel companion, reshaping the emotional tone of the brand, and humanizing the digital mobility experience for users.
Projekta ilgums: Launched in Beijing in 2024, the project continues to iterate across multiple scenarios including digital interfaces, vehicle livery, and collaborative activities.
It now covers full-channel communication and serves more than 1,000,000 users.
Darbības plūsma: The Brand Character functions as a living interface element. Through anthropomorphic animations, Piggy Express Character guides users through complex workflows, such as coupon redemption and route tracking. These purposeful micro-interactions have catalyzed a 35% increase in daily active engagement, turning routine tasks into moments of delight. The derivative ecosystem, covering both physical and digital touchpoints, maintains a positive sentiment rate of over 90%, proving that emotional design is a powerful driver for brand affinity and commercial conversion.
Komandas dalībnieki: Du Qingyu
Dong Xiuxiu
Liu Jiaqi
Shen Fangyuan
Attēlu autori: Piggy Express