Congtai Huofenzi Baidzju iepakojums by Wen Liu

Congtai Huofenzi Baidzju iepakojums by Wen Liu is a highly esteemed winner of the very prestigious 2026 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2026

Congtai Huofenzi Baidzju iepakojums

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Zelta balva A' Design Award Winner in Iepakojums Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi Baidzju iepakojums

Congtai Huofenzi ir ķīniešu baidzju iepakojuma dizains, kas paredzēts jauniem patērētājiem. Vizuālā koncepcija balstās uz ūdens kustību un alkohola molekulu aktīvo dabu, kas izteikta caur centrālo motīvu, nosauktu par Vitalitātes Aci. Pudelei ir dinamiska reljefa tekstūra un zīmola emblēma, kas iestrādāta sveķu plāksnē. Konturēts padziļinājums pudeles centrā nodrošina ērtu satvērienu. Ārējā kastīte ir ietīta koka faktūras papīrā, savukārt slāņoti speciālie papīri veido plūstošu rakstu, kas atgādina kalnus un upes.

The Recognition

About the Zelta balva A' Design Award

Congtai Huofenzi Baidzju iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Congtai Huofenzi Baidzju iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Congtai Huofenzi Baidzju iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
Dimensions & Packaging: 215mm*125mm*H280mm
Tags: Natural, Vibrant
Production Technology: The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
Design Challenge: Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
Research: Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
Inspiration: The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
Project Duration: March 2024, Shenzhen, China
Operation Flow: The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
Team Members: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li