Congtai Huofenzi V10 Alkoholisko dzērienu pudeles iepakojums by Wen Liu

Congtai Huofenzi V10 Alkoholisko dzērienu pudeles iepakojums by Wen Liu is a highly esteemed winner of the very prestigious 2026 Zelta balva A' Design Award in Iepakojuma dizains Competition Category.

ZeltaIepakojums· 2026

Congtai Huofenzi V10 Alkoholisko dzērienu pudeles iepakojums

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Zelta balva A' Design Award Winner in Iepakojums Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Alkoholisko dzērienu pudeles iepakojums

Congtai Huofenzi V10 ir iepakojuma dizains premium klases baidzju dzērienam, un tas ir pirmais zodiaka tēmai veltītais izlaidums Huofenzi V sērijā. Pudeles ilustrācijā attēlota čūska, kuru pievilinājis Congtai baidzju aromāts – tā ceļo no tālienes un pēc dzēriena baudīšanas pārvēršas. Čūska izliekas V formā, kas saplūst ar sērijas logotipu. Čūskas ķermenī ir ieausti molekulu un rauga motīvi, rīsi un tradicionāli raksti. Ilustrācija uz stikla pudeles tiek uzklāta ar dekāla apdedzināšanas procesu. Pudeles izmēri ir 105 x 105 x 308 milimetri.

The Recognition

About the Zelta balva A' Design Award

Congtai Huofenzi V10 Alkoholisko dzērienu pudeles iepakojums ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Congtai Huofenzi V10 Alkoholisko dzērienu pudeles iepakojums būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Congtai Huofenzi V10 Alkoholisko dzērienu pudeles iepakojums izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang