Wanjin Azalea Zīmola pasākuma popularizēšana — New Taipei City Government

Darbs Wanjin Azalea Zīmola pasākuma popularizēšana, kura autors ir New Taipei City Government, ir augsti novērtēts un ļoti prestižās 2026 Dzelzs balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

DzelzsReklāma· 2026

Wanjin Azalea Zīmola pasākuma popularizēšana

Autors: New Taipei City Government

Klients: New Taipei City Government

Dzelzs balva A' Design Award ieguvējs kategorijā Reklāma

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Dizains

Par Wanjin Azalea Zīmola pasākuma popularizēšana

Wanjin Azalea ir zīmola pasākuma popularizēšanas kampaņa pavasara ziedu festivālam Taivānas ziemeļos. 2025. gada izdevums ar tēmu Let's Go Bloom norisinājās trīs parkos Dzjiņšanā un Vaņli, aptverot 30 hektārus ar aptuveni 100 000 augu. Dzjiņšanā tika izveidota ziedu mākslas siltumnīca ar 22 retām acāliju šķirnēm, lielām mākslas instalācijām un dizaina konkursu. Vaņli piedāvāja ziedu tiltu, dzena dārzu un ziedu koridoru, kurā iestādītas 23 000 acāliju. Vakara gaismas šovi, tirdziņi, darbnīcas un ekskursijas ar gidu atbalstīja vietējo lauksaimniecību un tūrismu.

Atzinība

Par Dzelzs balva A' Design Award

Wanjin Azalea Zīmola pasākuma popularizēšana ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Wanjin Azalea Zīmola pasākuma popularizēšana būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Wanjin Azalea Zīmola pasākuma popularizēšana tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: In 2025, the festival expanded into three zones: Jinshan Zhongshan Hot Spring Park, Wanli Tourism Park, and Mazao Sports Park. Jinshan hosted the Azalea Art Museum, Taiwan's first flower art greenhouse, showcasing 22 rare varieties, landscape works, gardens, contests, and DIY events. Highlights included 'Azalea Doctor' Zhifang Liu's 20-year global cultivar research and 12 large installations by Alfie Lin and young designers. At Wanli, Dingyang Weng's 'Spring Kaleidoscope' floral bridge and Zen garden added artistry and innovation.
Izmēri un iepakojums: Wanjin is Taiwan's largest azalea seedling region, producing over 6 million plants annually, accounting for 80 percent of national output. The festival utilized three signature locations with tourism and agricultural potential, connecting Zhongshan Hot Spring Park, Mazao Stream, and Wantan Bridge. The site layout leveraged the region's unique topography, combining floral trails with transportation nodes and production hubs-ensuring smooth circulation while showcasing authentic planting landscapes and cultivation practices.
Birkas: Azalea, Wanjin Azalea, New Taipei City, Industry Matching, Sustainable Development, Aesthetic Flower Exhibition, Tourism Economy
Ražošanas tehnoloģija: Beyond static displays, the event offered diverse daily programming. Evening azalea light shows ran from 6:00-8:00 PM. On weekends, farmers' markets showcased local produce and cuisine. On-site DIY floral workshops allowed visitors to craft personal memories. Wanli featured a nearly 1-kilometer flower corridor planted with 23,000 azaleas. On Women's Day, a 'Floral Fun Walk' drew nearly 200 participants in themed outfits, creating the most festive and interactive moment of the event.
Dizaina izaicinājums: The core challenge was ensuring the event transcended surface-level aesthetics. From day one, organizers considered how to give azaleas cultural depth through artistic and industrial integration. Practical challenges included flower care, crowd management, and bloom timing, requiring close coordination between farmers and designers to ensure simultaneous horticultural and visual quality.
Pētījums: Unfolding in early spring, the 2025 Wanjin Azalea Festival ran from Feb 27-Mar 30 under the theme 'Let's Go Bloom.' Spanning 30 hectares and 100,000 plants, it united Jinshan and Wanli as Taiwan's most iconic coastal flower event. Featuring 22 plus azalea varieties, it blended floriculture with art: Jinshan's greenhouse museum, flower corridor, and design contest; Wanli's kaleidoscope bridge and Zen garden. DIY classes, markets, tours, and night lighting enriched experiences while advancing the Wanjin Azalea brand.
Iedvesma: The 2025 Wanjin Azalea Festival, themed 'Let's Go Bloom,' grows from the floral heritage of Wanli and Jinshan. Merging local culture, landscapes, and agricultural renewal, it has become the North Coast's iconic spring event. Since 2021, New Taipei City has promoted the Wanjin Azalea brand to redefine the flower beyond ornament. Through horticultural expertise, art installations, competitions, scenic tours, and business partnerships, the festival positions azaleas as cultural symbols that link art, place, and industry for sustainable growth.
Projekta ilgums: The project finished in March 2025 in Taiwan.
Darbības plūsma: The festival attracted families, couples, and photographers, especially to the Azalea Art Museum and the floral corridor in Jinshan. Visitors praised the thoughtful spatial layering and visual appeal, from greenhouse displays to outdoor gardens. Evening lighting further enhanced the romantic ambiance. Tied to agrotourism packages, the festival offered eco-cultural tours, boosting local business traffic. Many vendors reported a sharp increase in foot traffic and brand awareness, proving the festival's economic value.
Komandas dalībnieki: New Taipei City Government
Attēlu autori: New Taipei City Government