Mai Meng Koncertturneja by Katie Tai and Ciang Fan - OCT Ent. is a highly esteemed winner of the very prestigious 2026 Zelta balva A' Design Award in Pasākumu un notikumu dizains Competition Category.
ZeltaPasākums· 2026
Mai Meng Koncertturneja
by Katie Tai and Ciang Fan - OCT Ent.
Client: OCT Entertainment Co., Ltd.
Zelta balva A' Design Award Winner in Pasākums Category
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The Design
About Mai Meng Koncertturneja
Mai Meng ar nosaukumu Treasure The Moment ir koncertturneja, kas atzīmē trīsdesmit piecus gadus ilgu karjeru Mandopop mūzikā. Turneja apvieno jaunā skanējumā pārstrādātas klasiskas dziesmas ar minimālistisku skatuves dizainu. Modulāri, pārvietojami un caurspīdīgi LED paneļi demonstrē augstas izšķirtspējas vizuālos materiālus, kas pielāgoti katras dziesmas noskaņai. Apgaismojums ir sinhronizēts ar mūzikas tempu, un skaņa tiek pielāgota katrai norises vietai. Konkrētām pilsētām veltītas dziesmas, kopīga dziedāšana dzīvajā izpildījumā un paslēptas ar roku rakstītas vēstules aicina skatītājus līdzdarboties. Turnejas mērķis ir savienot ilggadējos klausītājus ar jaunāku auditoriju.
The Recognition
About the Zelta balva A' Design Award
Mai Meng Koncertturneja ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Mai Meng Koncertturneja būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Mai Meng Koncertturneja izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.
Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music. - Dimensions & Packaging
- Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
- Tags
- Mai Meng, 35th anniversary, concert tour, stage design, Event
- Production Technology
- We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
- Design Challenge
- Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
- Research
- We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
- Inspiration
- The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
- Project Duration
- The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
- Operation Flow
- We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
- Patents
- Copyrights belong to OCT Entertainment Co., Ltd., 2025
- Team Members
- Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd. - Image Credits
- OCT Entertainment Co., Ltd.
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