Ankodoki Saldā pupiņu želeja — Fumiko Okazeri

Darbs Ankodoki Saldā pupiņu želeja, kura autors ir Fumiko Okazeri, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Iepakojuma dizains.

BronzasIepakojums· 2026

Ankodoki Saldā pupiņu želeja

Autors: Fumiko Okazeri

Klients: KINOSHITASEIAN Co., Ltd.

Bronzas balva A' Design Award ieguvējs kategorijā Iepakojums

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Krāsas

Dizains

Par Ankodoki Saldā pupiņu želeja

Šis iepakojums tika izveidots jokana līnijai, ko laida klajā sen dibināts japāņu pupiņu pastas ražotājs. Saglabājot jokana tradicionālo vērtību, tas atsakās no parastā smagā iepakojuma stila. Nostaļģiskais, taču nepiespiestais dizains rada siltumu un pieejamību, lieliski saskanot ar saldumu dabīgo un vienkāršo garšu. To labprāt uzņēmuši pat tie, kas nav pazīstami ar vagaši, un tas ir guvis augstu atzinību un ieguvis daudzas balvas gan Japānā, gan ārvalstīs.

Atzinība

Par Bronzas balva A' Design Award

Ankodoki Saldā pupiņu želeja ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Ankodoki Saldā pupiņu želeja būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Ankodoki Saldā pupiņu želeja lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Izmēri un iepakojums: Width 30 mm x Depth 18 mm x Height 82 mm
Birkas: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Ražošanas tehnoloģija: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Dizaina izaicinājums: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Pētījums: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Iedvesma: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Projekta ilgums: This private label store opened on May 30, 2024.
Darbības plūsma: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.