Huong Incense Zīmola identitāte, iepakojuma dizains — Huy Nguyen Tran

Darbs Huong Incense Zīmola identitāte, iepakojuma dizains, kura autors ir Huy Nguyen Tran, ir augsti novērtēts un ļoti prestižās 2026 Bronzas balva A' Design Award ieguvējs kategorijā Reklāmas, mārketinga un komunikācijas dizains.

BronzasReklāma· 2026

Huong Incense Zīmola identitāte, iepakojuma dizains

Autors: Huy Nguyen Tran

Klients: Huong

Bronzas balva A' Design Award ieguvējs kategorijā Reklāma

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Krāsas

Dizains

Par Huong Incense Zīmola identitāte, iepakojuma dizains

Huong ir zīmola un iepakojuma dizaina projekts mūsdienīgam vjetnamiešu vīraka zīmolam. Dizains no jauna interpretē senču godināšanu kā mierīgu sajūtu rituālu jaunākajām paaudzēm. Krāsas atbilst Piecu elementu mācībai, un iepakojuma struktūra ir atvasināta no Sešu harmoniju principa un tradicionālās trīs nodalījumu mājas. Komplektā ietilpst sešstūraina galvenā kaste, sešas iekšējās vīraka kastītes, divi vīraka turētāji un drukātie materiāli. Papildinoša tīmekļa vietne ar nosaukumu Gap paplašina to pašu vizuālo sistēmu, ļaujot apmeklētājiem mijiedarboties ar senču siluetiem, kas veidoti no viņu pašu ēnas.

Atzinība

Par Bronzas balva A' Design Award

Huong Incense Zīmola identitāte, iepakojuma dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Huong Incense Zīmola identitāte, iepakojuma dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Huong Incense Zīmola identitāte, iepakojuma dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Izmēri un iepakojums: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Birkas: Renovative, Original, Respect, Nostalgic, Mythical
Ražošanas tehnoloģija: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Dizaina izaicinājums: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Pētījums: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Iedvesma: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Projekta ilgums: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Darbības plūsma: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Komandas dalībnieki: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh