Zona Zīmola veidošana un iepakojums by Cansu Dagbagli Ferreira

Zona Zīmola veidošana un iepakojums by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 Sudraba balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

SudrabaReklāma· 2026

Zona Zīmola veidošana un iepakojums

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

Sudraba balva A' Design Award Winner in Reklāma Category

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Colors

The Design

About Zona Zīmola veidošana un iepakojums

Zona ir Angolas pirmais dzirkstošais selteris, kas savieno vietējo mantojumu ar mūsdienīgu estētiku, piedāvājot zīmola identitāti, ko iedvesmojuši Huambo avoti un Okavango upe. Dizaina pamatā ir mūsdienīga, drosmīga estētika, kas izmanto monohromatiskas, augļu iedvesmotas krāsu paletes un ģeometriskas ikonas, lai piesaistītu uzmanību. Pielāgots logotips ietver slēptu ūdens šļakatu, simbolizējot dzīvības būtību un upju plūsmu. Apvienojot dzīvīgas krāsas ar tīru, baltā balstītu izkārtojumu, Zona piedāvā svaigu, uzmundrinošu vizuālo pieredzi, kas svin savu izcelsmi caur jaunatnīgu, uz dizainu vērstu skatījumu.

The Recognition

About the Sudraba balva A' Design Award

Zona Zīmola veidošana un iepakojums ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Zona Zīmola veidošana un iepakojums būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Zona Zīmola veidošana un iepakojums ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.