Xiushan Lantern Zīmolvedība, ilustrācija by Xuanli Pan

Xiushan Lantern Zīmolvedība, ilustrācija by Xuanli Pan is a highly esteemed winner of the very prestigious 2026 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2026

Xiushan Lantern Zīmolvedība, ilustrācija

by Xuanli Pan

Client: Northeastern University of China

Bronzas balva A' Design Award Winner in Grafika Category

5,958

Verified Award Winner

Verify Award Status for #181729

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiushan Lantern Zīmolvedība, ilustrācija

Xiushan Lantern ir zīmolvedības un ilustrāciju projekts, kura pamatā ir Sjušaņas laternu deja — Čuncjinas dienvidaustrumu daļas nacionālais nemateriālais kultūras mantojums. Dizainā ir izmantotas laternu formas, tautas raksti, tradicionālās krāsas un dejas kustības, kas pēc tam pārstāstītas vienkāršā, modernā vizuālajā valodā. Ilustrācijas ir zīmētas ar vektorgrafikas programmatūru un izmantotas kultūras produktos, tostarp uz pārstrādājama papīra drukātās sarkanajās aploksnēs un citos no akrila izgatavotos priekšmetos. Mērķis ir ienest laternu kultūru ikdienas dzīvē un atbalstīt tās pēctecību.

The Recognition

About the Bronzas balva A' Design Award

Xiushan Lantern Zīmolvedība, ilustrācija ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Xiushan Lantern Zīmolvedība, ilustrācija būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Xiushan Lantern Zīmolvedība, ilustrācija lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB
Tags: Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
Production Technology: This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
Design Challenge: The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
Research: Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
Inspiration: The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
Project Duration: Launched in Chongqing, China in 2025.
Operation Flow: By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
Team Members: Pan Xuanli
Image Credits: Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.