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Lavazza Elogy Barista Kafijas automāts by Florian Seidl

Lavazza Elogy Barista Kafijas automāts by Florian Seidl is a highly esteemed winner of the very prestigious 2026 Zelta balva A' Design Award in Sadzīves tehnikas dizains Competition Category.


ZeltaSadzīves tehnika· 2026

Lavazza Elogy Barista Kafijas automāts

by Florian Seidl

Client: Lavazza

Zelta balva A' Design Award Winner in Sadzīves tehnika Category

Colors

The Design

About Lavazza Elogy Barista Kafijas automāts

Elogy Barista ir daudzveidīgu dzērienu sistēma, kas radīta, lai piedāvātu itāļu kafijas kultūru mājās — no espresso līdz kapučīno, latē un karstajai šokolādei. Dizains balstās uz Lavazza iedibināto formu valodu šajā segmentā, ar mazliet nopietnāku un profesionālāku raksturu, vienlaikus saglabājot atpazīstamu itālisku noskaņu virsmu apdarē, detaļās un pabeigumā. Tas ir mūsdienīgs dizains, pilns personības, kas ienes itāļu kafijas kultūru katrā mājā.

The Recognition

About the Zelta balva A' Design Award

Lavazza Elogy Barista Kafijas automāts ir Zelta balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir pirmšķirīgiem, brīnišķīgiem un izciliem dizainiem. Zelta ieguvēji ir ļoti inovatīvi, tālredzīgi un žilbinoši spoži darbi, kas atspoguļo to dizaineru talantu, gudrību un meistarību. Sagaidāms, ka Lavazza Elogy Barista Kafijas automāts būs ļoti slavēts, tendenci veidojošs un monumentāls izgudrojums, kas sniedz nebijušu vērtību. Šis ar Zelta balvu apbalvotais dizains ir lielisks, cienīts projekts, kas paplašina mākslas, zinātnes, dizaina un tehnoloģiju robežas. Lavazza Elogy Barista Kafijas automāts izraisa intensīvu vēlmi, modina kaislību, veicina radošumu un valdzina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The wide range of recipes available at the touch of a finger is an important feature in the single serve market. All these preparations are possible thanks to a unique brewing technology and patented milk frothing system. With True Capp, it is also possible to prepare a cappuccino or latte macchiato directly in the ceramic cup. Another important aspect is the possibility to brew two coffees simultaneously with the special spout. Elogy Barista offers authentic Italian coffee culture.
Dimensions & Packaging
Dimensions: 163mm / 315mm / 422mm
Weight: 5,4kg
Power 1500W, Voltage 220-240, Frequency 50-60 Hz
Removable parts are dishwasher safe
It comes nicely boxed in a recycled cardboard along with a Quick Start Guide and a more detailed instruction booklet.
Tags
Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface, reconditioning, recycled plastic
Production Technology
main shell, cup rest: injection moulded plastic (ABS)
water tank: injection moulded plastic (SAN)
grid: stainless steel
UI: touch, IMD
feet: silicone rubber
Design Challenge
Elogy Barista is replacing a successful product with a new and dynamic design and a tight development process. New features and special attention to environmental impact and energy consumption were important. Repairability and the possibility of regenerating the product were also very important aspects.
Research
Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration
The design builds on Lavazza's established form language and provides a vision for the future. Designed with love in Italy Elogy Barista celebrates its Mediterranean identity with attention to detail, colour and finishes. All of which were carefully chosen to reflect the professional soul of the appliance. Surfaces and volumes are precisely controlled with a strong and stable main body. The wrap around shell is characterised by dynamic lines and Lavazza logos on the sides.
Project Duration
The project was designed in Turin, Italy. The complete product development from initial concept to final product took about two and a half years.
Operation Flow
The machine is easy to use and comes with a patented milk frothing system and a dedicated milk jug. The cup rest has a stainless steel grid and can be adjusted easily, placing small cups closer to the spout. This reduces splashes and benefits coffee temperature and crema. The water tank is easily accessible and is treated as a separate, transparent volume. The touch sensitive user interface guarantees a smooth user experience.
Patents
design patent/registered design
patented milk frothing system
Image Credits
Lavazza

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