Identity Created by Consumer (ICC) Korporatīvās identitātes sistēma by Jone Aleksiunaite

Identity Created by Consumer (ICC) Korporatīvās identitātes sistēma by Jone Aleksiunaite is a highly esteemed winner of the very prestigious 2013 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2013

Identity Created by Consumer (ICC) Korporatīvās identitātes sistēma

by Jone Aleksiunaite

Client: Vilnius Academy of Arts

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Identity Created by Consumer (ICC) Korporatīvās identitātes sistēma

Identitāte, ko rada patērētājs, ir dinamiska korporatīvās identitātes sistēma, kas izstrādāta mūsdienu mākslas muzejam. Sistēma apvieno pastāvīgu daļu un dinamisku daļu. Pastāvīgo daļu veido pamata vizuālie elementi un iespiedmateriālu komplekts. Dinamiskā daļa ir veidota no datiem, ko rada apmeklētāji. Katrs apmeklētājs izveido personīgu simbolu un kustības attēlu. Šie elementi pēc tam tiek izmantoti suvenīriem, kustīgai grafikai un dinamiskam logotipam, kas redzams tīmekļa vietnē un digitālajos ekrānos. Vizuālais materiāls ir veidots, izmantojot vektorgrafiku un ierakstītu video.

The Recognition

About the Bronzas balva A' Design Award

Identity Created by Consumer (ICC) Korporatīvās identitātes sistēma ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Identity Created by Consumer (ICC) Korporatīvās identitātes sistēma būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Identity Created by Consumer (ICC) Korporatīvās identitātes sistēma lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Dimensions & Packaging: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Tags: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Production Technology: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Design Challenge: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Research: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiration: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Project Duration: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Operation Flow: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Team Members: Student Jone Aleksiunaite
Lecturer Marius Bartkus