DuePiùTre – Più Che Hamburger Vizuālā Identitāte by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
BronzasGrafika· 2017
DuePiùTre – Più Che Hamburger Vizuālā Identitāte
Client: Ferrariodesign
Bronzas balva A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #57055The Design
About DuePiùTre – Più Che Hamburger Vizuālā Identitāte
DuePiùTre ir neliels bistro, kurā tiek piedāvāti ne tikai hamburgeri, bet arī pastrami un alus skārdenes vistas gaļa, un tas viss tiek atkārtoti apskatīts ar svaigiem un oriģināliem itāļu produktiem. Buldogs tika izvēlēts tāpēc, ka Pirmā pasaules kara laikā tas bija ASV flotes talismans, un tāpēc, ka tas ir viena no bistrota partneru mājas suns. Lai kompensētu izdomāto vietas nosaukumu, dizains ietver šefpavāra cepuri buldogam un atlīdzību, kas mēģina tiešāk nodot ideju par iestādi, kas piedāvā ēdienu.
The Recognition
About the Bronzas balva A' Design Award
DuePiùTre – Più Che Hamburger Vizuālā Identitāte ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka DuePiùTre – Più Che Hamburger Vizuālā Identitāte būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. DuePiùTre – Più Che Hamburger Vizuālā Identitāte lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
- Production Technology
- The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
- Design Challenge
- The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
- Inspiration
- A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
- Project Duration
- The project started in April 2015 in Milano and is going on now concerning social and communication
- Team Members
- Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa - Image Credits
- Fotoforma
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