Fattoria il Gambero - Winery Vizuālā Identitāte by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Dzelzs balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.
DzelzsGrafika· 2017
Fattoria il Gambero - Winery Vizuālā Identitāte
Client: Ferrariodesign
Dzelzs balva A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #57420The Design
About Fattoria il Gambero - Winery Vizuālā Identitāte
Fattoria il Gambero sevi laida tirgū ar dinamisku un mūsdienīgu pieeju, lai papildinātu savu vēsturi, kas aizsākās 1880. gadā. Tas ir iemesls stilizētā “G” preču zīmei; tas rada sajūtu, ka korķviļķis atkorķē pudeli, un atgādina ceļu, kas ved uz uzņēmumu. Šrifs sans serif piešķir šim nedaudz abstraktajam simbolam būtību un neglābjami saista tā seno pagātni ar tagadni. Krāsas piešķir visam attēlam novatorisku nokrāsu, savukārt noteiktas pagātnes īpašības ir saglabātas, piemēram, brošūras reljefajā papīrā.
The Recognition
About the Dzelzs balva A' Design Award
Fattoria il Gambero - Winery Vizuālā Identitāte ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka Fattoria il Gambero - Winery Vizuālā Identitāte būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. Fattoria il Gambero - Winery Vizuālā Identitāte tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Fattoria il Gambero positioned itself on the market with a well-balanced approach in between the dynamic and the contemporary, while still greatly relying on its history, which dates back to 1880. The intention was thus to imbue the entire image with innovation, color and contemporaneity, while maintaining all the characteristics of the past, as in the embossed paper used for the Brochure. This project was handled at 360°, from the brand to the labels, from the website to the brochure. All communication was based on the owner's family, a big family who followed his father in a big project. The names of the wines found their inspiration in the horses of the owner’s grandfather.
- Tags
- Logo, Brand, Brand identity, Digital, Exhibition, Sign, Promotion, Print
- Production Technology
- The cleanliness and modernity of the wine labels, printed on a coated paper, was contrasted with the embossed paper of the brochure or the uncoated paper business cards to convey two different feelings: modernity, but backed by history.
- Inspiration
- The origin of the logo was a stylized G which conveyed the sense of a corkscrew uncorking a bottle and at the same time looked like the road leading to the company. The sans serif font makes this not entirely defined symbol more substantial and solid. The burgundy color was chosen to represent a full-bodied red wine like the Pinot Nero, one of the company’s battle horses. For labels the symbol G was used as a graphic sign, the colors reflects the type of wine: for younger wines the label is clear with colorful graphics while for wines most important the label base is colored with darker and shiny graphics.
- Project Duration
- The project started in April 2004 an finish on May 2013
- Team Members
- Creative Director: Laura Ferrario
Photo: Sauro sorana - Image Credits
- Fotoforma
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