Feral Horses Brand Identity Korporatīvā identitāte by Emanuele Grittini is a highly esteemed winner of the very prestigious 2018 Sudraba balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

SudrabaGrafika· 2018

Feral Horses Brand Identity Korporatīvā identitāte

by Emanuele Grittini

Client: Feral Horses

Sudraba balva A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Feral Horses Brand Identity Korporatīvā identitāte

"Feral Horses" zīmola identitāte ir korporatīvā identitāte, kas izstrādāta uzņēmumam, kurš darbojas mūsdienu mākslas investīciju jomā. Identitāte uzrunā trīs mērķauditorijas: mākslas cienītājus, profesionālus tirgotājus un zinātkārus sasniegumu meklētājus. Viena vienīga piktogramma apvieno zīmola mākslinieciskās un finansiālās puses. Logotips un tā varianti ir pikseļu precizitātē izstrādāti, lai zīme paliktu skaidra un atpazīstama. Krāsas tika definētas ar Pantone sistēmu un pēc tam pārveidotas uz sRGB un CMYK formātiem. Izvēlētie fonti darbojas gan drukā, gan ekrānā.

The Recognition

About the Sudraba balva A' Design Award

Feral Horses Brand Identity Korporatīvā identitāte ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Feral Horses Brand Identity Korporatīvā identitāte būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Feral Horses Brand Identity Korporatīvā identitāte ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards.
Dimensions & Packaging: All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
Tags: art, investment, economy, financial, artist, artwork,
Production Technology: For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
Design Challenge: The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
Research: The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
Inspiration: The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Project Duration: The project started in October 2016 in Milan and finished in january 2017 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.