Logotype SETMA Logotips by Mateus Matos Montenegro

Logotype SETMA Logotips by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2019

Logotype SETMA Logotips

by Mateus Matos Montenegro

Client: Mateus Matos Montenegro

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #85377

Izpētīt pakalpojumus Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Logotype SETMA Logotips

Jijoca de Jericoacoara pašvaldības tūrisma un vides sekretariāts SETMA pārstāv harmonisku ainavu un pilsētas brīnumus no Zilās lagūnas, Serrote, Pīrstā akmens, Jūras un ikoniskajām saulrieta kāpām. Dizaineris harmonizētā veidā visus šos elementus apvienoja, izmantojot sinusoidālo viļņu izliektos elementus, kas atspoguļo frekvenci, līdzsvaru un līdzsvaru starp visu dabas skaistumu un pieredzi, ko pilsēta sniedz, ko to iedzīvotāji un daudzi apmeklētāji uzskata par skaistu visā pasaulē.

The Recognition

About the Bronzas balva A' Design Award

Logotype SETMA Logotips ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Logotype SETMA Logotips būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Logotype SETMA Logotips lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
Dimensions & Packaging: The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
Tags: Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
Production Technology: The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
Design Challenge: The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment.
Research: The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
Inspiration: The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides.
Project Duration: The project started by the end of January 2018 and ended in the middle of March 2018.
Operation Flow: From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
Team Members: Mateus Matos Montenegro