Peace and Presence Well-Being Zīmols — Lisa Winstanley

Darbs Peace and Presence Well-Being Zīmols, kura autors ir Lisa Winstanley, ir augsti novērtēts un ļoti prestižās 2020 Sudraba balva A' Design Award ieguvējs kategorijā Grafikas, ilustrāciju un vizuālās komunikācijas dizains.

SudrabaGrafika· 2020

Peace and Presence Well-Being Zīmols

Autors: Lisa Winstanley

Klients: Peace & Presence Well-being UK

Sudraba balva A' Design Award ieguvējs kategorijā Grafika

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Krāsas

Dizains

Par Peace and Presence Well-Being Zīmols

Peace and Presence Well-being ir Apvienotajā Karalistē bāzēts holistiskās terapijas uzņēmums, kas sniedz tādus pakalpojumus kā refleksoloģija, holistiskā masāža un reiki, lai atjaunotu ķermeni, prātu un garu. P&PW zīmola vizuālā valoda ir balstīta uz šo vēlmi izsaukt mierīgu, nomierinošu un relaksējošu stāvokli, ko iedvesmojušas nostalģiskas bērnības atmiņas par dabu, īpaši smeļoties no floras un faunas, kas atrodama upju krastos un mežu ainavās. Krāsu palete ir smēlusies iedvesmu no Gruzijas ūdens iezīmēm gan to sākotnējā, gan oksidētā stāvoklī, atkal piesaistot aizgājušo laiku nostalģiju.

Atzinība

Par Sudraba balva A' Design Award

Peace and Presence Well-Being Zīmols ir Sudraba balvas A' Design Award ieguvējs, ārkārtīgi prestiža atzinība, ko piešķir augstākās klases, krāšņiem un iespaidīgiem dizainiem. Sudraba ieguvēji ir ārkārtīgi spožas un ļoti radošas izpausmes, kas parāda to dizaineru izcilo kompetenci, talantu un asredzību. Sagaidāms, ka Peace and Presence Well-Being Zīmols būs lielisks, paraugdarbs, ļoti profesionāls un dziļi inovatīvs. Šis ar Sudraba balvu apbalvotais dizains ir ievērojams, apbrīnots izgudrojums, kas palīdz paplašināt mākslas, zinātnes, dizaina un tehnoloģiju robežas. Peace and Presence Well-Being Zīmols ir radījums, kam daudzi apskauž, kas modina vēlmes, rada pozitīvas izjūtas un raisa izbrīnu un apbrīnu.

Aiz dizaina

Preses materiāli

Dizainera sniegtie autori, komandas dalībnieki un tehniskie dati.

Unikālās īpašības: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Izmēri un iepakojums: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Birkas: branding, visual identity, logo, stationery, packaging, merchandise
Ražošanas tehnoloģija: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Dizaina izaicinājums: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Pētījums: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Iedvesma: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Projekta ilgums: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Darbības plūsma: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.