Meat n Beer Zīmola Dizains by Mateus Matos Montenegro

Meat n Beer Zīmola Dizains by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 Bronzas balva A' Design Award in Grafikas, ilustrāciju un vizuālās komunikācijas dizains Competition Category.

BronzasGrafika· 2020

Meat n Beer Zīmola Dizains

by Mateus Matos Montenegro

Client: Meat n Beer

Bronzas balva A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #87395

Izpētīt pakalpojumus Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Zīmola Dizains

Gaļa n Alus tiek uzskatīts par vadošo veikalu, kas pārdod speciālu gaļu un alu. Logotipa iedvesma radās, apvienojot abus galvenos produktus. No tradicionālajām liellopu galvām ar smailiem ragiem, kas pārveidotas ar ikonisku dizainu mūsdienu zemnieciskā stiepļu rāmja vektorā, mijiedarbojoties ar otru tradicionālo elementu - alus pudeli. Savienība atrodas pozitīvā un negatīvā telpā, kodolīgi un eleganti vienā simbolā, kur teksts un attēls veido vienu attēlu. Ar tipogrāfiju tiek atskaņots un sajaukts vecā stila industriālais fonts ar modernāku skriptu.

The Recognition

About the Bronzas balva A' Design Award

Meat n Beer Zīmola Dizains ir Bronzas balvas A' Design Award ieguvējs, ļoti prestiža atzinība, ko piešķir izciliem dizainiem, kas izceļas ar radošumu, atjautību un viedumu. Bronzas ieguvēji ir pietiekami prasmīgi un pārsteidzoši radoši darbi, kas apliecina to dizaineru plašo pieredzi, iztēli un izdarību. Sagaidāms, ka Meat n Beer Zīmola Dizains būs augsti vērtēts, apbrīnots un cienīts priekšmets, ievērojami profesionāls un inovatīvs. Šis ar Bronzas balvu apbalvotais dizains iekļauj labāko praksi mākslā, zinātnē, dizainā un tehnoloģijās un izceļas ar uzmanību detaļām. Meat n Beer Zīmola Dizains lieliski apmierina vajadzības, skar vēlmes, valdzina jūtas un piesaista zinātkāri.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro