MAU Vegas 2019 Notikums by Shreya Gulati

MAU Vegas 2019 Notikums by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Dzelzs balva A' Design Award in Reklāmas, mārketinga un komunikācijas dizains Competition Category.

DzelzsReklāma· 2020

MAU Vegas 2019 Notikums

by Shreya Gulati

Client: Houndstooth

Dzelzs balva A' Design Award Winner in Reklāma Category

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Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Notikums

Mobilo lietotņu atbloķēšana jeb MAU Vegas ir pasaules vadošais mobilo lietotņu notikums. Tas piesaista lielākos zīmolus no Silīcija ielejas, ieskaitot Spotify, Tinder, Lyft, Bumble un MailChimp, lai nosauktu dažus. Houndstooth tika uzdots konceptualizēt, noformēt un izpildīt visu pasākuma vizuālo izskatu un digitālo klātbūtni 2019. gadam. Tā kā notikums mēģina virzīt robežas tehnoloģiju telpā, viņi izstrādāja sistēmu, kas to varētu attēlot ar vizuālo attēlu palīdzību un iemūžināt auditoriju. holistiski iekļauties pieredzē.

The Recognition

About the Dzelzs balva A' Design Award

MAU Vegas 2019 Notikums ir Dzelzs balvas A' Design Award ieguvējs, prestiža atzinība, ko piešķir labiem dizainiem, kas atbilst profesionālajām un rūpnieciskajām prasībām, kādas sagaidāmas no labi izstrādātiem darbiem. Dzelzs ieguvēji parāda to radītāju lielo prasmi, augsto specializāciju, ekspertu izpratni un radošo spēju. Sagaidāms, ka MAU Vegas 2019 Notikums būs augsti vērtēts, apbrīnots un cienīts darbs, praktisks un inovatīvs. Šis ar Dzelzs balvu apbalvotais dizains integrē nozares labāko praksi un tam ir kompetentas tehniskās īpašības, kas saistītas ar zinātību un talantu. MAU Vegas 2019 Notikums tiek cienīts par rūpību un ir izstrādāts, lai uzlabotu dzīves kvalitāti un palīdzētu padarīt pasauli labāku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap